KXEN Delivers Down Under For Australian Marketing Specialist Digital Alchemy
SAN FRANCISCO & SYDNEY-(Business Wire)-September 22, 2009 - Fast-growing Australian database marketing company Digital Alchemy has switched to next generation data mining technology from KXEN, allowing it to spend more time on its customers and less on back office data processing. The Australian company - whose clients include Suncorp, NPBS, NRMA, Virgin Mobile and RACQ – replaced its previous first generation tools with KXEN’s solution in order to keep up with its growing business.
“We needed a new data mining solution that went beyond the capabilities of our current and traditional technologies,” explains Digital Alchemy founder and CEO Regan Yan. “Basically we wanted something that would let us spend more time with our clients and react more immediately to their needs, rather than being hindered by the technology back in our analysis lab.
“KXEN’s automated solutions were simple and easy to integrate, did not demand the high degree of skill and experience needed by traditional tools and our team was up to speed on their use in less than two days. All in all I’ve been impressed with KXEN’s technology and its people.”
Driver for the change to KXEN was the growing volume of data and transactions from Digital Alchemy’s insurance, banking, telecommunications and other industry clients looking to improve customer acquisition, retention and profitability. The company’s philosophy has always been to integrate best-in-class technologies to produce fast and accurate results for its clients.
“Our whole value proposition is to transform marketing through technology, automation and insight. With KXEN we now have one of the keys to truly deliver on our vision and give our clients a performance and competitive edge,” adds Yan. “Our partnership with KXEN means we’ll be able to offer more sophisticated services to our clients in the future, and do so more quickly and at less cost than was previously possible.”
Welcoming the Digital Alchemy relationship, KXEN founder and CEO Roger Haddad said it reflected a growing presence in the Asia/Pacific region. “We have a growing community of users in major organizations that recognize KXEN’s value proposition, particularly in the complex area of multi-channel customer contact.
“KXEN’s vision is to make powerful analytics available to business users and statisticians, and Digital Alchemy is a perfect example of that vision at work.”
About Digital Alchemy
Digital Alchemy is the largest dedicated Marketing Service Provider in Australia. Its team brings a blend of strategic, technical and analytical skills to marketing and its works with some of Australia's largest customer bases, creating insight, developing strategy and implementing world class marketing. Visit www.digitalalchemy.com.au
About KXEN
KXEN, The Data Mining Automation Company™ delivers next-generation Customer Lifecycle Analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Our solution integrates predictive analytics into strategic business processes, allowing our customers to drive greater value into their business. Find out more by visiting www.kxen.com.
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