Research and Markets: Strategic Analysis of European Vehicle Technologies Evolution - Economic Downturn Sees High Demand for Affordable Solutions

DUBLIN-(Business Wire)-September 22, 2009 - Research and Markets (http://www.researchandmarkets.com/research/f0b227/strategic_analysis) has announced the addition of Frost & Sullivan's new report "Strategic Analysis of European Vehicle Technologies Evolution" to their offering.

Socio-economic and Legislative Changes to Stimulate Development of New Vehicle Models and Features across EU

Social factors, coupled with legislations related to environment and safety, are playing a critical role in the evolution of new automotive technologies. "Social factors such as better urban infrastructure, an ageing population and legislations related to safety and emissions are playing a vital role in the evolution of automotive technologies," notes the analyst of this research. "Original equipment manufacturers (OEMs) are expected to introduce newer applications to differentiate their product offerings in the wake of intensifying competition."

The rising need for comfort and convenience among today's European consumers will also catalyse the development of innovative automotive technologies. Alternative Powertrain such as electric vehicles (EVs) and less distracting and affordable human machine interface (HMI) are some of the main areas where European vehicle manufacturers (VMs) are concentrating their research and development efforts.

High Demand for Affordable Solutions

Due to stringent eco-norms, budget cars are widely preferred. Vehicle manufacturers are still apprehensive about adopting innovative solutions and systems in this budget-driven, high-volume market. "Weight reduction in the small and large vehicle segments will directly impact CO2 emissions," remarks the analyst. "However, consumers are demanding premium content in their small cars as well."

In addition to developing cost-effective systems, OEMs want suppliers to work on safety and comfort as well. Low-cost or affordable solutions appeal to consumers, motivating them to buy such systems. This also aids OEMs in building brand association through such systems. There is a conflicting goal - to reduce weight while simultaneously increasing new functionalities and introducing more innovations in the car. "Small, affordable and clean cars will be the mega trends in the auto industry in the next 5 years," advises the analyst. "Accordingly, VMs should develop affordable solutions while initiating a complete rethink of design elements in the car."

The following technologies are covered in this research:

Powertrain (diesel engines, gasoline engines, hybrid vehicles technology, electric vehicle technology, transmission technologies,
Chassis (suspension and steering systems, tyres and braking systems, integrated chassis control systems, electric corner modules)
Safety technologies (sensors in safety systems)
Telematics and Infotainment technologies (eCall, OEM navigation systems, low-cost navigation systems, stolen vehicle tracking, telematics services)
Comfort and Convenience technologies (interior lighting, exterior lighting, human machine interface)
Electronics (networking protocols, software architecture)

This research service titled Strategic Analysis of European Vehicle Technologies Evolution provides an overview of the various technological evolutions affecting the European automotive market. Technology developments in areas such as chassis, powertrain, safety, transmission, infotainment, comfort and electronics are examined. The research identifies the top 30 technologies that have high growth and revenue potential in the highly competitive European automotive market.

For more information visit http://www.researchandmarkets.com/research/f0b227/strategic_analysis

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