Bryant Back Bay to Hold First-of-its-Kind Million Dollar Auction for New Construction Luxury Condominium Residences

BOSTON-(Business Wire)-September 22, 2009 - On behalf of Vornado Realty Trust, Domineum Global Real Estate Solutions (Domineum) and Accelerated Marketing Partners (AMP) today announced the country’s first high-rise real estate auction for multiple million-dollar-plus residences in a new development.

Prospective homebuyers will have a one-time opportunity to purchase 10 floor-through residences at Bryant Back Bay, Vornado’s luxury boutique condominium located in Boston’s Back Bay neighborhood, for up to nearly half off last asking prices.

"As Vornado’s exclusive marketing agent for Bryant Back Bay, Domineum has seen a steady rise in sales and interest in Bryant Back Bay," stated Paul Sunshine, the president of Domineum, a NYC-based marketing firm headed by real estate marketing icon, Louise Sunshine. "We believe the real estate market in Boston is turning around and this is an opportune time to accelerate sales of a carefully selected and limited number of condominium residences with a one-time opportunity for buyers to set value. We can think of no better partner in Boston to handle this auction than Jon Gollinger of Accelerated Marketing Partners, who worked closely with Louise Sunshine in the early ‘90s in New York City to conduct new development real estate auctions. We are also fortunate to work with Tracy Campion of Campion & Company to conduct post-auction sales.”

The real estate auction, conducted by AMP, will take place on Sat., Oct. 17, 1 p.m. at The Colonnade Hotel, located at 120 Huntington Ave. in downtown Boston. Minimum bids for the residences will start at $1.075 million.

“This will be a watershed event and will have tremendous impact on the pricing of prestigious high-rise properties throughout Boston and even the country,” said Jon Gollinger, east coast CEO and co-founder of AMP. “Current market conditions have left many buyers on the sidelines and while we have conducted dozens of auctions throughout the nation, this is truly the first time one will be held for an exclusive ultra-luxury inventory of just 10 residences. The residences available at auction have been hand-selected and we are looking to buyers to determine what those at the top-end of the market are worth.”

The auction information center and model residences will be open daily through Oct. 16 at 303 Columbus Avenue, and valet parking will be available. Advance registration for the event is required and preferred financing will be available for qualified individuals through Wainwright Bank and Allied Mortgage Group. All interested parties can obtain information at www.bryantbackbay.com.

The seven three-bedroom residences to be sold at auction range in size from 1,913 square feet to 2,259 square feet, with minimum bid prices ranging from $1.075 million to $1.150 million. These residences had last asking prices up to $2.050 million.

The three two-bedroom upper floor and penthouse residences to be sold at auction range in size from 1,686 square feet to 1,819 square feet, with minimum bid prices ranging from $1.225 million to $1.475 million. These residences had last asking prices up to $2.399 million.

Located in the Back Bay, Boston’s upscale residential, retail and commercial office district, Bryant Back Bay is a 10-story condominium that features 50 exquisitely finished residences. Available for immediate occupancy, the residences feature floor-through configurations and impressive South End views. Residences boast private elevators with direct home access; light-filled living rooms with southeast exposure; soaring ceilings; red oak floors with rich mahogany stain; terraces; wiring for cable and Internet; and optional gas fireplaces on the upper floors.

Gourmet kitchens feature white Kashmir granite countertops and backsplashes; custom cabinets with lustrous mahogany stain; Viking appliances, including gas cooktops with vented hoods; and KWC sinks and faucets. Master baths have linen honed botticino marble; carrara tile; double vanities; Kohler fixtures; soaking tubs and over-sized showers.

Residents at Bryant Back Bay enjoy a host of amenities, including a soon-to-be completed lobby designed by Klaus Fuchs; state-of-the-art fitness room; private storage; 24-hour concierge and resident manager; and management services provided by Tillingers and Barkan. Access to a deeded parking space in a secured on-site garage will be included in all auction day sales; a second deeded parking space will be available for an additional cost.

Bryant Back Bay is just steps from Boston’s most treasured attractions and landmarks, including Beacon Hill, Newbury Street, Boylston Street, Copley Place, and the Prudential Center. The building is also a quick cab ride or T ride from Boston Symphony, TD Banknorth Garden and Fenway Park, and the Massachusetts Turnpike is easily accessible.

Campion & Company is the building’s broker of record and will be working with Vornado, Domineum and AMP in the weeks leading up to the auction. Once the auction has taken place, Campion & Company will continue to handle all sales efforts.

For more information on the Bryant Back Bay auction, please call 617-575-7211 or visit www.bryantbackbay.com.

Domineum Global Real Estate Solutions (Domineum)

Domineum is a global real estate marketing company that provides pre-development planning, marketing and branding services for the world's leading luxury residential and mixed-use properties. Domineum is the exclusive marketing agent on numerous projects throughout the world. Domineum integrates art, architecture, design, and luxury lifestyle into the conception and marketing of each property it represents. Domineum identifies unique purchase and investment opportunities for global investors and provides a range of strategic advisory services to developers in key international markets. Domineum repositions luxury residential and mixed used properties across the United States and abroad. It integrates innovative web marketing and auction strategies into its programs. Domineum is managed by Louise M. Sunshine and Paul H. Sunshine. Louise M. Sunshine is a luxury real estate marketing pioneer widely recognized for setting the standard for how luxury residential developments are marketed. Paul H. Sunshine couples his experience as a Silicon Valley marketing entrepreneur with his background as a corporate and intellectual property attorney. Paul is admitted into the bar associations of California and DC. He is a commercial and residential real estate investor in Northern California. Domineum is a trademark of Domineum Group, LLC. www.domineum.com.

Accelerated Marketing Partners (AMP)

Accelerated Marketing Partners, a full-service residential real estate firm with offices in Boston, San Francisco and Irvine, Calif., specializes in the development and implementation of both accelerated and conventional marketing and sales programs. The company has brought together the industry’s most seasoned professionals with decades of experience providing strategic marketing solutions for residential real estate developments nationwide. Accelerated Marketing Partners offers comprehensive integrated services including detailed marketing analysis, management of on-site sales initiatives and accelerated marketing campaign development and implementation. www.acceleratedmp.com.

Campion & Company

Campion and Company is Boston's preeminent, boutique real estate firm. Campion and Company's clients include some of Boston's most elite names. In addition to sales of single-family homes and condominiums in Boston's most desirable neighborhoods, Campion and Company has been the exclusive marketing agents for numerous developers on the renovation of historic townhouses, buildings and other sites throughout the city and on hundreds of condominium units. www.campionre.com

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