NMA Entertainment & Marketing Appoints Mark Owens President
LOS ANGELES-(Business Wire)-September 22, 2009 - Norm Marshall, Founder and Chairman of NMA Entertainment & Marketing, announced today that Mark Owens has been appointed as company President and partner, effective September 1, 2009. Working from NMA's Los Angeles headquarters, Owens’ role as President will be to oversee and streamline the entirety of NMA’s growing global entertainment operations in New York, Boston, Beijing, Tokyo, London and Sydney.
For the past year, Owens has been in partnership with NMA, heading the Vanguard Entertainment Division of the company, which focuses on representing content producers and entertainment properties in developing integrated media sponsorships. Vanguard clients include HSN, Yoostar, AETN and The Hollywood Walk of Fame. Owens was formerly Managing Director of Ketchum Public Relations’ global entertainment division for four years. Prior to his role at Ketchum, he served as Executive Vice President of Davie-Brown Entertainment, responsible for clients such as: Pepsi, Hershey’s, Reebok and BMW. During his tenure at Davie-Brown, Owens initiated over 50 award-winning partnerships with content providers.
According to Marshall, “Mark’s experience managing some of the world’s best known brands will be a real asset as we continue to expand our entertainment marketing capabilities worldwide. With the multitude of changes, challenges and opportunities that are happening every day in the entertainment marketing space, Mark will help NMA become a global resource for our clients.”
NMA CEO John Zamoiski added, "I am thrilled that my friendship with Mark for over twenty years has now translated to a professional partnership that will allow us to work together more closely in offering integrated media and marketing options to our clients."
"NMA has been at the forefront of the changing entertainment content and marketing world for 30 years; I am excited to be given the responsibility of leading the NMA Group into the future,” said Owens. "Our ongoing goal is to expand our role as a leader in the entertainment marketing area and in continuing our work in representing world class consumer and entertainment brands such as Heineken, Loehmann’s, Vh1, General Motors, NBC Universal, Kmart, AMC, and Luxottica, and a growing list of entertainment properties via the Vanguard Division."
Owens added, "Comprehensive marketing planning is critical to success in a fragmented media market that no longer relies on a single platform solution. NMA's ability to predict, analyze and access global entertainment content will now have an expanded scope that can be tapped into universally by clients."
Also joining NMA will be Holly Beverly as Executive Vice President to head the International Division of the company. Beverly with over 15 years experience has previously held management positions with Dreamworks and 20th Century Fox. In addition, Will Eide, formerly with the financial firm Houlihan-Lokey, has also joined NMA as Senior Vice President of Finance and Operations.
Editorial Information:
NMA Entertainment & Marketing is recognized as a world leader specializing in entertainment marketing strategy, product integration, event marketing, consumer promotions, publicity, and public relations. Privately held, the agency was founded in 1979 as Norm Marshall Associates by Norm Marshall and in 2003 was joined by John Zamoiski as partner and CEO. NMA Entertainment & Marketing employs marketing professionals in fully staffed offices in Los Angeles, New York, Boston, Sydney, Tokyo, London, and Beijing. Clients represented by the agency include General Motors, Microsoft-Xbox, AMC Theaters, Heineken, Chanel, Dyson, Walgreens, Kmart, NBC Universal, Outdoor Channel, AETN, Loehmann's and PetSmart. Additional information can be found at www.normmarshall.com.
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