Foster's Grille Sees Orders Surge after Launch of ONOSYS Online Ordering System
CLEVELAND-(Business Wire)-September 22, 2009 - ONOSYS, a leading provider of online and mobile ordering technologies for fast-casual, quick-service and pizza restaurants, has completed the installation of its online ordering system at 38-unit Foster's Grille, an award-winning made-to-order burger and salad concept in Haymarket, Va.
ONOSYS is a robust online ordering tool that manages the details of Internet sales for restaurant companies large and small and adapts seamlessly to the particulars of any menu. Its vivid graphics and logical order flow simplify the customer experience, which ultimately helps boost ticket averages.
"This has increased our business to the point that we're saying, 'Why didn't we do this a long time ago?'" said Tom Palazzo, vice president of franchise development for Foster's Franchise Concepts. During a recent test at two of its stores, Palazzo found online order check averages were higher than those placed in stores. "Customers are trying different things, like our cookies and cakes, because they have the time to see the whole menu rather than feel rushed on the phone."
ONOSYS partner Stan Garber called it gratifying to see a burger chain like Foster's recognize the value of online ordering in its segment.
"It's not common to find burger concepts using online ordering since their traditional model centers on sales made at the restaurant," Garber said. "But with our system's ability to handle group orders and special requests for every customer involved, they're starting to understand the potential for handling large orders online that otherwise would be cumbersome at the counter."
Palazzo added that hamburger operators who don't adopt online ordering are not only depriving their stores of a great sales tool, they're serving customers ineffectively.
"They're missing a great service they could provide to their customer base," he said. "And if they're not doing it and their competition is, they're going to feel it."
About Foster's Grille
Foster's Grille is a 38-unit fast-casual burger, chicken sandwich and salad concept based in Northern Virginia. For more information, visit www.fostersgrille.com.
About ONOSYS
ONOSYS is the leader in online and mobile ordering technology for fast-casual, quick-service and casual restaurants. ONOSYS services more than 50 brands, more than anybody in the industry, including: Papa John’s International, Hungry Howie’s, Jet’s Pizza, Papa Gino’s, Boston Pizza, Jersey Mike’s Subs, D’Angelo Subs and several others.
 |
 |
 |
|
||
 |
|
 |
|
||
Search Our News Using Google Search
Can't find what you want? Try using Google:
