Think Mobile Marketing Results Can’t Be Measured? Think Again...Mobiquitous™ 2.0 from Tetherball Delivers
INDIANAPOLIS-(Business Wire)-September 22, 2009 - Tetherball, an industry leader in mobile loyalty and rewards solutions, today announced the release of Mobiquitous™ 2.0, the latest generation of its patent pending mobile loyalty platform. Mobiquitous™ 2.0 provides mobile marketers with a web-based reporting tool that provides visibility and unmatched detailed reporting into mobile loyalty program performance from redemption rates and opt-ins to specific campaign results – in real time.
“Brands continue to test the mobile marketing waters, however, in this economic climate it’s difficult to justify the marketing spend on mobile without having the ability to truly measure its effectiveness,” said Jay Highley, President and COO of Tetherball. “Many mobile marketing solutions providers tout the effectiveness of mobile marketing, however, few, if any, can actually provide the detailed analyses to determine if mobile marketing really works. We’ve developed a robust solution that gives mobile marketers what they need to measure with pinpoint accuracy the results of their mobile marketing programs.”
Mobiquitous™ 2.0 provides detailed reporting at virtually any level required by clients – whether at a specific campaign level, geographic level or even for a specific time of day. Mobiquitous™ 2.0 provides clients with a “real time window” so that they can adjust quickly and leverage the real time nature of mobile marketing. Mobiquitous™ 2.0 is extremely flexible and supports standard reporting, as well as fully customizable on‐the‐fly reporting to deliver better visibility and analytics around specific program performance.
Highley concluded, “We don’t believe there is any other provider in the marketplace today that offers this level of reporting and program support. What’s more, combining the power of Mobiquitous™ 2.0 with our unique RFID-based technology, which provides delivery of offers via SMS and redemptions via in-store POS terminals, eliminates fraud and allows our clients to measure performance via real time validation. Our clients are recognizing phenomenal results – program redemption rates of up to 50% − versus 1%-2% with online and traditional paper coupons. And, just as important, they’re able to justify their mobile marketing spend to C-level decision makers, which, in this economy, isn’t always an easy task. Brands should be looking to mobile partners that have demonstrated the ability to deliver mobile marketing programs that can be measured and tracked in real time.”
For more information on Mobiquitous™ 2.0, please visit http://www.tetherball360.com/how.aspx or call Danielle McDowell @ 317.818.8800.
About Tetherball
Tetherball, a leading edge mobile marketing applications service provider, offers a different approach to digital relationship marketing by "tethering" brands to target audiences through their mobile devices. Tetherball programs increase revenue, improve profitability and drive customer loyalty through mobile coupons, mobile rewards programs, mobile sweepstakes and mobile notifications. Tetherball clients enjoy real time analytics and reporting on program performance and redemption through Mobiquitous 2.0™, Tetherball's own patent-pending web-based intelligent analytics platform.
Tetherball’s RFID solution integrates traditional marketing methods such as in-store advertising and allows customers to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a Tetherball Tag™, a tiny RFID chip that is easily affixed to their mobile phones, which uniquely identifies them through Tetherball’s sophisticated technology platform. Tetherball clients are then able to send offers to their customers via standard text messaging. Offers are redeemed electronically using existing in-store RFID point of sale terminals or stand-alone RFID kiosks provided by Tetherball.
Tetherball serves national retailers and ad agencies in the Quick Service Restaurants (QSR) and entertainment industries and has delivered over 150% growth in new revenue and higher customer retention and loyalty for these clients. Founded in 2007 by Scott Yancey, Tetherball is now one of the fastest growing mobile marketing companies in the United States. For more information, please visit www.tetherball360.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6055157&lang=en
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