Dailymotion Secures New Distribution Channel with Conduit Network of 200,000 Web Publishers and 60 Million Users
PARIS-(Business Wire)-September 22, 2009 - Dailymotion, the most popular independent Web videosite globally and second largest overall, and Conduit®, enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced the distribution of Dailymotion’s content and services using the Conduit platform. Dailymotion is providing a conduit to its community using a community toolbar that offers streaming videos. Dailymotion has also added its component to the Conduit Marketplace and can distribute its videos to more than 200,000 web publishers and 60,000,000 users in the Conduit Network.
Dailymotion is working with Conduit to extend its reach around the world. “Although online video is relatively pervasive in people’s daily lives, the market is nascent and highly fragmented. Establishing a strong brand is dependent on reaching millions of consumers worldwide,” said Cédric Tournay, CEO, Dailymotion. “The Conduit platform is a proven and trusted distribution and branding solution and is a powerful tool for our global online marketing toolkit.”
The Dailymotion Community Toolbar offers a complete extension of the company’s website and services in the browser window. Users can see breaking news, watch videos getting the most Buzz, check the top 50 Daily videos, upload videos, and search for videos by title and category – all directly from the branded toolbar. The new Dailymotion “Buzz” component updates daily with videos generating the greatest buzz on the video site and is now available to every publisher and user of a community toolbar powered by Conduit. For example, any user with the TwitterMoms Community Toolbar can add the Dailymotion “Buzz” to his/her community toolbar and get one click access to Dailymotion directly in the browser window.
Dailymotion is one of the world’s fastest growing video sites because of its focus on video quality. The company was one of the first to offer high definition content as well as official content from networks and film companies, and creative content from film makers, journalists, music companies and more.
According to both companies, this partnership is helping them to advance the distribution of video content around the world. Dailymotion has an innovative method for disseminating its videos and Conduit now has advanced video content and tools to offer to its network of thousands of web publishers and millions of users. “Dailymotion’s mission is to find new ways for users to see, share and engage with the world through the power of online video,” said Adam Boyden, president of Conduit. “We share this goal by providing a platform that offers both the distribution tools and the network that can increase engagement and generate new users.”
To learn more about direct and indirect distribution opportunities using the Conduit Platform, go to www.conduit.com.
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