PETCO Enhances Online Customer Engagement with Amadesa’s Customer Experience SuiteTM
LAS VEGAS-(Business Wire)-September 21, 2009 - Amadesa (www.amadesa.com), the first company to deliver a full suite of Web site personalization solutions to improve conversion and engagement activity, today announced at Shop.org’s Annual Summit 09 in Las Vegas that leading pet specialty retailer, PETCO Animal Supplies (www.petco.com), has improved email subscriptions at PETCO.com by more than 400 percent and achieved over 18 times return on investment (ROI) by using Amadesa’s marketer-controlled Segmentation and A/B Testing software.
PETCO.com, an Internet Retailer top 200 Web retailer that offers consumers more than 11,000 different products and attracts more than a million unique visitors each month, uses Amadesa’s Segmentation and A/B Testing solution to boost overall site revenue, revenue per visit and opt-in email subscriptions. PETCO also uses Amadesa’s software to improve the performance of its search engine marketing campaigns by targeting underperforming keywords. Segmenting visitors according to referring keyword, referring engine and other online factors enables PETCO to run targeted A/B tests within customer segments to determine which offers, copy and other content elements best increase customer engagement.
“Our efforts with Amadesa have produced great results. Revenue per visit and email opt-ins, two of our key performance indicators, have both increased significantly since we began this partnership,” said Carol Ott, Director of Finance Reporting & Web Analytics for PETCO. “We’ve worked with Amadesa for almost a year now, and they’ve been extremely responsive. They are committed to our success and seek out and apply our feedback regularly.”
Segmentation and A/B Testing are powerful online tools in Amadesa’s Customer Experience Suite. The suite offers end-to-end testing and personalization capabilities that help e-businesses of all types maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Multivariate Testing, site-side Behavioral Targeting and RecommendR automated merchandising round out Amadesa’s Customer Experience Suite. Marketers use a single, intuitive Amadesa interface to optimize their entire Web site.
“Our customers have indicated that the ability to manage multiple personalization and testing efforts from a single user interface provides them greater speed to market, but the true power of Amadesa’s Customer Experience Suite is most apparent when the products work together,” said Rita Brogley, Amadesa’s CEO. “By testing content and offers, segmenting customers, automating merchandising and enhancing the customer experience through Amadesa’s core personalization algorithms, marketers can maximize their online investments and marketing KPIs.”
About PETCO:
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for customers to be great pet parents. The company operates more than 950 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at PETCO.com. PETCO’s nonprofit organization, The PETCO Foundation, has raised more than $50 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the foundation, PETCO works with and supports more than 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.
About Amadesa:
Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at www.amadesa.com.
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