Zuberance, the Leading Word of Mouth Company, Names Consumer Internet Veteran Dave Goulden VP Product

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SAN CARLOS, Calif.-(Business Wire)-September 21, 2009 - Zuberance, the leading Word of Mouth marketing company that delivers sales now, announced today that it has appointed consumer Internet veteran Dave Goulden as Vice President of Product.

Goulden brings over 15 years of product management and product marketing experience including nine years in online marketing to Zuberance. As VP of Product, Goulden is responsible for all aspects of the Zuberance product including creating the product strategy, defining and prioritizing the product roadmap, and leading the product team.

Prior to joining Zuberance, Goulden was with Claria Corporation, a pioneer in interest-based online advertising. Most recently, he was Vice President of New Product Initiatives for Claria. He also served in various product management capacities during his eight-year tenure at Claria, including General Manager of Search, where he held P&L responsibilities for a $55 million partnership with Yahoo! Search Marketing (formerly Overture Services.) Goulden also has held product and marketing positions at Intuit, KPMG, and for a boutique cigar brand.

“Zuberance has a very unique, compelling value proposition that turns Word of Mouth into sales now and delivers measurable ROI,” said Goulden. “I am delighted to be joining the company’s leadership team at this exciting time in the company’s growth,” he added.

“Dave brings to Zuberance very deep consumer Internet expertise and a proven track record of delivering results in a start-up environment. He’s a versatile, hands-on leader with an ideal combination of strategic thinking and strong implementation skills,” said Rob Fuggetta, Zuberance Founder & CEO.

About Zuberance

Zuberance is the leading Word of Mouth company. Global 2000 companies are leveraging Zuberance’s ground-breaking Word of Mouth Marketing platform and expertise to turn Word of Mouth into sales now. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. For more information, visit Zuberance at www.zuberance.com, call 888-967-9746 or email sales@zuberance.com.

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