Hidden Valley® Announces Twitter Contest to Win $10,000 “Love Your Veggies” School Grant
OAKLAND, Calif.-(Business Wire)-September 21, 2009 - As part of its continuing efforts to help schools instill a life-long love of vegetables in children, the makers of Hidden Valley® Salad Dressings have announced that as part of its fourth annual Love Your Veggies™ grant program the company will also award one $10,000 grant to an elementary school through a special Twitter contest set to run Sept. 21-Oct. 2 at @HVRanch.
The contest is part of a broader program that will provide $10,000 grants to 10 public elementary schools in the United States to support increased access to and consumption of fresh produce during school meals.
Elementary schools will be asked to tweet their 140 character application—which can include a link to a Web site or photo—to @HVRanch and then launch a re-tweet campaign for their chance to win. Twitter applications will be judged separately from the full grant program and schools are encouraged to submit applications for both grants. Full rules and regulations on the Twitter contest will be available at http://bit.ly/lyvtw or LoveYourVeggies.com starting Sept. 21, 2009.
In partnership with School Nutrition Foundation, the Love Your Veggies™ grant program aims to help schools fund the implementation of fresh fruit and vegetable education programs in the lunchroom and in the classroom following the 2004 Child Nutrition Reauthorization Act, which required school districts to adopt local school wellness policies to strengthen nutrition and physical activity programs1.
Follow Hidden Valley on Facebook at Facebook.com/HiddenValley and on Twitter at Twitter.com/HVRanch.
About Hidden Valley®
The HV Food Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. Clorox is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works™ natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt’s Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.9 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $4.2 million in cash grants, and Clorox made product donations valued at $10.2 million. For more information about Clorox, visit www.TheCloroxCompany.com.
1 Congress passed the Child Nutrition and WIC Reauthorization Act of 2004, which requires that by the first day of the 2006 school year, each school district participating in the National School Lunch Program adopt local school wellness policies with the goal of improving children’s health and reducing childhood obesity by expanding the availability of nutritious meals and snacks to more children in schools while also promoting increased activity. Policies should encourage consumption of healthy foods, including fresh fruits and vegetables.
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