The Chuck Jones Gallery Partners with Brickfish to Celebrate the Artist’s Birthday
SAN DIEGO-(Business Wire)-September 21, 2009 - Brickfish®, The Social Media SolutionTM, and the Chuck Jones Gallery, the premier collection of Chuck Jones art and animation, today announced its “Show Your Memories with Your Favorite Chuck Jones Characters” campaign in celebration of Chuck Jones’s birthday. The campaign, located at http://www.brickfish.com/ChuckJones, asks entrants to share their stories of their favorite Chuck Jones animation characters by selecting their favorites from the ones provided. Entrants are then asked to write brief descriptions as to why they are their favorites. The Grand Prize winner, selected by a panel of judges from the Chuck Jones Gallery from the top 200 highest scoring entries, will win a trip for two to San Diego for a VIP reception at the Chuck Jones Gallery plus $5,000 to be used on the art of Chuck Jones and $1,000 cash or scholarship.
“Each year, we celebrate the life of Chuck Jones and the memorable characters he created,” said Craig Kausen, CEO of the Chuck Jones Gallery (and grandson of Chuck Jones). “This year, we thought it would be fun to leverage the power of social media to invite Chuck Jones fans to share in the celebration with us. The ‘Show Your Memories with Your Favorite Chuck Jones Characters’ campaign is our way of commemorating Chuck Jones and the footprint he left on this world.”
In addition to the Grand Prize winner, the Chuck Jones Gallery will also be giving away prizes to one Runner-up winner and to one Most Viral winner. The Runner-up winner, selected from the top 200 highest scoring entries, will receive $2,500 to be used on the art of Chuck Jones and $250 cash or scholarship. The Most Viral winner, selected from the top 200 Most Viral entries, will also receive $2,500 to be used on the art of Chuck Jones and $250 cash or scholarship.
Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue throughout the social Web. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.
“We are thrilled to team up with the Chuck Jones Gallery to help celebrate the Oscar-winning artist’s birthday,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “The ‘Show Your Memories with Your Favorite Chuck Jones Characters’ campaign is great way for the Gallery to connect with Chuck Jones fans online by asking them to share their nostalgic memories of the characters he created. From Bugs Bunny to Wile E. Coyote, Chuck Jones has developed and created many of the characters that fill childhood memories and we look forward to hearing all of the heartfelt stories.”
The “Show Your Memories with Your Favorite Chuck Jones Characters” campaign ends December 3, 2009. For complete details, visit http://www.brickfish.com/ChuckJones. For more information about Brickfish, visit www.brickfish.com/company.
About Chuck Jones
The Chuck Jones Galleries, with locations in the heart of three historical city centers—San Diego, CA at 232 Fifth Ave., Santa Fe, NM at 135 W. Palace Ave., and Orange, CA at 131 W. Chapman Ave. are the destinations for art collectors and visitors from around the world. Owned by Linda Jones Enterprises, the publisher and distributor of the art of the legendary animation creator and director, Chuck Jones, they are the only galleries in their respective cities devoted to the art of the animated film. Included in the on-going display is art from all major animation studios as well as original paintings and limited edition fine art from a variety of internationally known artists and photographers whose work is entertainment related. For more information please visit them online at www.ChuckJonesGallery.com and at their blog: Chuck Redux.
About Brickfish®
Brickfish®, The Social Media SolutionTM, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched successful campaigns for some of the world’s premier brands, including Microsoft, Estée Lauder, Samsung, Victoria’s Secret, Kodak, Nike, Coach, Givenchy, The North Face®, Intuit, Qualcomm, Estee Lauder and more.
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