Research and Markets: Global Market Review of Vodka - Forecasts to 2014 Report

DUBLIN-(Business Wire)-September 18, 2009 - Research and Markets (http://www.researchandmarkets.com/research/a70d4c/global_market_revi) has announced the addition of the "Global Market Review of Vodka - Forecasts to 2014" report to their offering.

With over 40 data tables providing total consumption volume for all major markets and brands, this latest edition of our popular global market review of vodka provides an excellent overview of the historic, present and future market for the sector. This edition includes 2008 actual full-year volumes, recently updated by The IWSR.

Vodka is the most dynamic category in the global spirits industry today. Not only is it the largest global category with total sales of 512.7m cases (2008), but its growth trajectory has been nothing but phenomenal. Over the course of the past 20 years the category has added a staggering 246.7m cases (a CAGR of 3.5%).

Much of this growth has come in the vodka belt countries of Russia and Poland, where there has been a move from unregistered to registered brands. In Russia alone legal sales increased by 21m cases over that 20-year period. That has been driven by tighter government controls and rising affluence.

The US has been the other major source of growth, rising by 21.2m cases over the 20-year period. Sales in the US look set to continue growing due to the favourable demographic profile there. Other major contributors over that period include the UK (+4.48m cases), Germany (+6.1m cases) and Canada (+1.8m cases).

Vodka's performance has also been impressive due the breadth of markets enjoying growth. Vodka has enjoyed considerable growth across a broad spectrum of markets. Between 2004 and 2008, vodka posted gains in 41 of its top 50 largest global (domestic) markets. In many of these it was double-digit CAGR growth.

Key Topics Covered:

CHAPTER 1 SCOPE OF THE MARKET