Mall Networks Unveils Version 5 of Its Award-Winning Suite of Loyalty Shopping Solutions

PHOENIX-(Business Wire)-September 17, 2009 - Mall Networks, the leading provider of loyalty shopping solutions, today announced the release of Version 5 of its multi-channel loyalty shopping suite at the Colloquy Loyalty Summit in Phoenix. This 5^th generation solution features integrated, enterprise-class email marketing and an advanced analytics platform that drives business insights. The shopping solutions have been enhanced with social marketing and Web 2.0 features for a superior shopping experience and improved offer management and targeting capabilities to improved conversion.

"Loyalty shopping has grown to be a critical component of many of the best and most innovative loyalty programs in driving engagement, loyalty, and revenue,” said Rick Ferguson, Editorial Director, Colloquy. "With Version 5, Mall Networks continues to show a commitment to invest in the technology and services needed to build and run highly effective and differentiated programs."

Mall Networks Version 5 offers loyalty programs a unique, personalized shopping experience for members to earn bonus rewards by shopping online, in brick-and-mortar stores and through catalogs. Powered by a world-class merchant network and optimized by expert managed services, Mall Networks loyalty shopping solutions drive tremendous return on investment by enhancing loyalty programs and increasing customer engagement.

Highlights of Version 5 include:

Advanced Analytics Platform: New analytics platform links together Web click-stream, email, and transactional data to provide rich behavioral analytics that drive site and program optimization and strategy
Integrated, Enterprise-Class Email Marketing Platform: New email marketing platform leverages self-learning personalization and supports advanced targeting for effective and relevant emails based on events, customer lifecycle, and segmentation
Social Marketing Capabilities: New social bookmarking and networking features enable users to share favorite offers and products with friends via email, Facebook, My Space, and Twitter
Web 2.0 Enhancements: Modern user interface technologies like AJAX deliver new features for a rich interactive shopping experience and allow users to view new offers in their My Yahoo or Google homepages
Enhanced In-Store Targeting and Offer Management: New analytics platform, enhancements to the promotions module, and a more powerful targeting approach support the full range of in-store program models and lead to higher customer engagement and increased merchant participation

"Mall Networks Version 5 clearly extends our product leadership in loyalty shopping and reflects our commitment to innovation, investment and client success,” said Tom Beecher, president and CEO, Mall Networks. “By leveraging our world-class merchant network, expert managed services and superior shopping experience, our clients can differentiate their loyalty programs and provide unique and compelling value to their members."

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