Oriental Trading Company Creates a Unique New Halloween Experience Online
OMAHA, Neb.-(Business Wire)-September 17, 2009 - Oriental Trading Company, Inc., the nation’s largest direct marketer of party supplies, arts and crafts, and toys and novelties, has introduced Monster Mash-Up, a ground-breaking experience for Halloween that is already “frightfully” successful.
Monster Mash-Up allows people of all ages to go online and create a customized Halloween music video starring themselves, with their family and friends. The music video is set to the popular Halloween tune The Monster Mash and is available not only in the traditional version, but in rock and country versions as well. Featuring five popular Halloween characters, this free service allows consumers to easily and quickly upload photos from their computers or social networking sites, such as Facebook, to personalize the experience.
“Customers have always relied on Oriental Trading for affordable fun and creative ways to celebrate Halloween,” said Sam Taylor, CEO of Oriental Trading Company. “We feel Monster Mash-Up is a great way for people to connect with their friends and family to share some joy and laughter. The experience is a hit with everyone from families – kids love seeing themselves in the videos – to businesses where co-workers can brighten up the workplace.” The customized online experience is the first of its kind in the Halloween category.
Monster Mash-Up was developed by Oriental Trading Company in collaboration with T3, a top independent digital marketing agency based in Austin, Texas. The experience became a “graveyard smash” almost instantly, being enjoyed by thousands of people in 48 out of 50 states and on five continents within two days after the launch.
Halloween fans of all ages may create and share their own Monster Mash-Up music videos by visiting www.monstermashup.com
About Oriental Trading Company
Oriental Trading Company is the nation’s largest direct marketer of party supplies, arts and crafts, toys and novelties, and a leading direct marketer of school supplies and value-priced home décor and giftware. Recognized as one of the Top 50 Catalog Companies, Oriental Trading Company employs approximately 3,000 employees and offers over 35,000 products to individuals, teachers, schools, churches, businesses and not-for-profit organizations. Oriental Trading Company makes the world more fun! www.orientaltrading.com
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