Carlson Communications' “Prepare for the Recovery” Book Offers Tips on How to Excel in Business and Real Estate Marketing
NORTHBOROUGH, Mass.-(Business Wire)-September 16, 2009 - “Are You Prepared for the Recovery?” is a marketing book that applies not only to residential real estate marketing but to all sizes and types of businesses according to its author, Rich Carlson, president of Carlson Communications, a national award-winning marketing agency in Northborough, MA.
In this 160-page resource book, Carlson is joined by seven other nationally-known real estate and marketing professionals who provide dozens of ideas on how builders, developers, brokers, property managers, and new home sales and marketing professionals can better prepare themselves, their businesses and their residential projects for the recovery and beyond.
“My goal with this book and our marketing workshops is to motivate business leaders to shift their focus from the question, ‘How much longer will the recession last?’ to the more timely question, ‘What can I do now to prepare myself and my business to lead the way in the recovery and beyond?’” noted Carlson who has 32 years’ experience in marketing residential real estate from Maine to Texas.
The book’s Introduction describes “Four Steps to Success” in thriving after the recovery, a process which involves Market and Consumer Research; Marketing Communications – with a special emphasis on internet marketing and social media; Sales Training; and Evaluating and Tracking Your Results. “Businesses of all sizes can benefit from following these four steps,” he noted. “It’s especially important to realize that these four steps are a continuous cycle and are interdependent on one another to achieve success for your business,” Carlson added.
Contributing to the book are seven nationally-recognized marketing experts and fellow members with Carlson of the National Association of Home Builders: Joe Colletti, Atlanta, GA (Sales Training); Lita Dirks, Greenwood Village, CO (Model Merchandising); Gary Snider, West DesMoines, IA (Architectural Design); John Rod, Wall, NJ (New Home On-site Marketing and Sales Centers); Meredith Oliver, Orlando, FL (Internet Marketing and Social Media); Dave Hawk, Boston, MA (Land Planning and Landscape Architecture) and Margaret Wylde, Oxford, MS (Market and Consumer Research).
In addition to providing dozens of marketing tips on how to develop more effective marketing plans, print and broadcast advertising, direct mail, special events, and tracking and evaluating your results, Carlson has included forms, charts and templates in the back of the book which readers can use to develop more professional marketing programs.
Early praise for the book comes from a variety seasoned, award-winning professionals including Bill Becker, president of William E. Becker Organization in Teaneck, NJ: “This is a book that smart pros should carry with them daily. The ideas expressed by your contributors should elevate those who read the book several steps above the competition and allow them to reach levels they never expected…You have a real winner in this book.”
To order copies of the book, which retails for $19.95, or to learn more about our marketing workshops, go to: www.PrepareForTheRecovery.com or call toll-free, 877-393-9922. For more details, visit our YouTube channel.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6051007&lang=en
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