One of the Country’s Foremost Experts on Advertising Effectiveness Becomes Strategic Partner of Conversion Associates
BOSTON-(Business Wire)-September 16, 2009 - Conversion Associates, a business intelligence firm based in Allston, MA announced today that veteran advertising-performance strategist, Philip Sawyer will become a strategic partner to the firm. A venerable “ad-effectiveness guru”, Mr. Sawyer brings over two decades of advertising-research experience from his tenure as Senior Vice President at GFK, and Director of Starch Communications in New York to the Conversion Associates team and client base.
“This group has created a product that is a huge benefit to the print and on-line worlds. It was clear to me at our first meeting that the Conversion Associates team understands analytics better than any team I’ve met with before,” said Philip Sawyer. “This is an exciting collaboration for me to work with a knowledgeable, committed team of young innovators,” said Sawyer.
Conversion Associates recently released an advertising-performance measurement SaaS (software-as-a-service) platform, the Conversion Action Platform (CAP), the company’s marquee product. Mr. Sawyer will spearhead Conversion Associates’ initiative to bring CAP to publishers and help their clients produce better performing ads whether online or in print. Mr. Sawyer will join Conversion Associates’ Executive Vice President of Consulting and Analytics, Nicholas Goggans, to ensure that the product development of CAP continues to be responsive to this market’s needs.
Additionally, Mr. Sawyer, a former editor of Tested Copy, a contributor to numerous publications including Adage.com and Mediapost, and a regular public speaker, will join Mr. Goggans as a featured blogger on the Conversion Associates web-site, http://www.conversionassociates.com/blog in a unique forum that will position opinions from varying perspectives: long-time industry experience with one focused on digital marketing analytics performance, to discuss industry trends, impacts and new technologies.
“Philip Sawyer is a lauded authority in the advertising industry. His interest in Conversion Associates is a true testament to the value of our company, the product and the people,” said David Jenkins, CEO, Conversion Associates. “Mr. Sawyer brings an unmatched level of understanding and expertise on ‘accountability in advertising,’ and his unique perspective will only better our tools and expertise in marketing measurement.”
Conversion Associates recently launched its marquee product, the Conversion Action Platform (CAP). A business optimization solution, CAP combines web analytics and phone call tracking into one web-based, 24/7 platform.
ABOUT CONVERSION ASSOCIATES| www.conversionassociates.com
Founded in 2005, Boston-based Conversion Associates is a business intelligence firm. Conversion Associates are strategic consultants, engineers, analysts and designers. The Conversion Action Platform (CAP), a business optimization SaaS, tracks, measures and reports on real-time business analytics. CAP is unique combining web analytics and phone call tracking to the SMB market.
Conversion Associates was labeled by Mass High Tech as a Start-up to Watch in September 2009, and also earned recent recognition Boston's Mayor, Thomas M. Menino, as one of Boston's "entrepreneurial success stories."
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