VT2 Studios’ Creative Work Appears on Times Square Buildings
HOUSTON-(Business Wire)-September 16, 2009 - The commercials created by VT2 Studios for the Lucy Legacy exhibit at the Houston Museum of Natural Science are now being displayed on 11 mammoth LED screens in the heart of New York’s Times Square in full view of millions, announced Vic Tamborella, owner of VT2 Studios. The Times Square gig is just another feather in the hat of Houston’s full service production company.
The Houston Museum of Natural Science hired VT2 Studios last year to create commercials touting its Lucy Legacy exhibit of the 3.2 million year old fossilized bones of a young African woman. The bones were discovered in 1976 in Hadar, Ethiopia. The exhibit is now on display at the New York City Museum of Natural History, which is located near Times Square. The Houston museum made the arrangements to run the commercial in Times Square to promote the exhibit in New York City.
The commercial began running in July and will appear through October on the multiple screens on the front of the Reuters and NASDAQ buildings in Times Square. Next to prime time television, visibility on the buildings in Times Square is considered to be primo locations for advertisers.
According Dan Pratt, a Senior Graphics Designer at VT2 Studios, the multiple screens that make up the Times Square display required considerable and complex re-editing of the original commercial.
“It was a unique design challenge,” said Pratt, “recreating the :30 second commercial to run independently on 11 custom screens – from a lobby screen to a 20-story building, all telling one story.”
“It’s truly a proud sign of accomplishment and credibility for our creative team,” said Tamborella, “when our work meets the high quality standards expected and demanded for Times Square exposure.”
About VT2 Studios
Founded in 1991, VT2 Media Design & Communications is a recognized leader in designing and producing innovative visual media content. Putting state-of-the-art technology in the hands of highly creative and passionate individuals from around the world, VT2’s 30,000 ft. facility is world-class by anyone’s standards. The commitment to quality and creativity is clearly evident in the caliber of work being produced. Whether it’s HD production and post, broadcast design, visual effects, animation, creative editing, live event production, web content, strategic corporate communications, or complete project management, VT2 Studios provide clients with fresh ideas and flawless execution.
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