Infectiguard Hand Sanitizer Picked Up By Fred’s

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LOS ANGELES-(Business Wire)-September 16, 2009 - Fred’s, the “hometown discount” chain with 600 stores in 15 Southeastern states, will offer a new line of skin-friendly hand sanitizers, just in time for what medical experts are predicting to be a record cold and flu season.

Infectiguard Hand Sanitizer from Buena Park, California-based Dr. Fresh Inc., the maker of a host of innovative personal care products, is now a being stocked in all Fred’s stores. www.infectiguard.com

“Fred’s has a 60 year history of bringing high quality, affordably priced products to its customers, and we are proud to partner with them to bring a special value to their customers this season with Infectiguard products,” said Dr. Fresh.

Infectiguard Hand Sanitizer does double duty killing germs and counterbalancing the drying effects of alcohol with moisturizing botanicals and vitamins. It contains 62% alcohol to effectively kill germs, along with aloe vera, vitamin E and other moisturizing ingredients. Unlike other hand sanitizers that have harsh and drying effects on hands, the pH neutral formula leaves hands smooth, soft and hydrated, but never sticky. Fred’s stores will carry a wide variety of Infectiguard sizes and formats, ranging from pump bottles, individually wrapped wipes, and portable spray. Suggested retail ranges from $2.99 to $3.99.

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