JBB Research: Expect a Proliferation of Adult Mobile Content in the United States in the Next Five Years

LOS ANGELES-(Business Wire)-September 16, 2009 - Leading market research and consulting company JBB Research (ww.jbbresearch.com), which specializes in the mobile and telecommunications industry, today published its latest report, “Mobile Adult Content: The US Carriers’ Secret Garden,” which provides the first industry-wide look at mobile adult content from the provider and carrier access standpoints. JBB Research predicts an exponential rise in mobile adult content given the increasing openness in mobile networks, the growing popularity of sexting and off-deck content, and the expected rise in all-inclusive data plans offered by the carriers. In the coming years, the line between on and off deck is likely to become blurry as mobile app stores continue to gain momentum. This report by JBB Research is the first comprehensive look into the expected growth potential and associated actions by carriers to adult content in the United States. While U.S. carriers are currently lagging behind U.K. carriers when it comes to implementing robust age verification systems, we expect the U.S. to catch up with its European counterparts in the coming years. A number of factors will keep that number from being as high in the United States but a number of factors could result in a similar sales environment in the United States in the coming years if several measures are taken by carriers and key U.S. telecom organizations. Among the report’s key findings:

2009 is set to become the year when mobile adult content start gaining significant traction off deck. The emergence of small application developers focusing on mobile adult content for mobile app stores should remain a key driver.
By 2013, mobile adult content users will be able to enjoy a full mobile web experience across various platforms (Cell phone, PC, Laptop, digital camera, set top box, video consoles, slingbox, etc), network types (e.g. 3G, LTE, WiMAX, WiFi, etc.), and business models (e.g. subscription-based, ad-based revenue model, a-la-carte), and with the best QoS anytime anywhere.
With the growing popularity of off-deck content, the growing adoption of mobile web, carriers' migration toward mobile advertising, and an open-network environment, it will become critical for carriers to offer more robust content filtering tools/parental control tools, and legitimate age verification systems.
As smartphones become more advanced and affordable with advanced live video streaming capabilities, we expect to see the emergence of new types of mobile adult content services like mobile video chat. WiMax, WiFi, and LTE, are set to become key drivers here.
As mobile advertising continues to gain momentum in the U.S., we expect to see the emergence of rich ad-funded or ad-supported mobile adult content services/content. This should help drive the price erosion, and drive the adoption of mobile adult content services.

“Mobile adult content is similar to adult content in the PC environment in the mid-90s,” said Julien Blin, Principal Analyst and CEO of JBB Research. “How this market will evolve depends on a number of factors unique to the United States, but we believe it will evolve rapidly if more robust parental controls and other key measures can be implemented.”

In this report, JBB Research ranked and assessed the strategy of the leading players (e.g. carriers, content providers/content aggregators) in the U.S. mobile adult content and services space. We also described the mobile adult content ecosystem. We also talked about the current and future trends as well as the future key growth drivers and inhibitors in the U.S. mobile adult content market. General and specific recommendations are also provided.

JBB Research is a leading market research and consulting company specialized in the mobile and telecommunications space.

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