Answers Corporation Announces August comScore Rank of #18
NEW YORK-(Business Wire)-September 16, 2009 - Answers Corporation (NASDAQ: ANSW), creators of the leading answer engine Answers.com® which includes the properties ReferenceAnswers™ and WikiAnswers®, today reported comScore data for August 2009. This report reflects first-time measurement data following Answers’ implementation of comScore’s new measurement methodology, Media Metrix 360, also known as a “panel-centric hybrid” solution.
According to comScore, Answers’ U.S. unique visitors reached 45.1 million in August (rank #18). WikiAnswers had 36.2 million U.S. unique visitors and ReferenceAnswers had 16.5 million U.S. unique visitors in August.
Media Metrix 360
According to comScore, its new ‘hybrid’ measurement methodology is aimed at eliminating the long-standing confusion about the differences between internal client metrics and the publicly reported third-party audience estimates. comScore has developed a proprietary methodology to combine stand-alone panel and server-side metrics to calculate audience reach in a manner that is not effected by distortions such as cookie deletion, cookie rejection and non-user requested traffic. comScore clients can choose to implement hybrid measurement for their own sites by embedding beacon calls on user-requested content.
Disclaimer
It is important to note that certain comScore clients have moved to the Full Hybrid measurement methodology, while others have moved to “Partial Hybrid” status (as did Answers Corporation) or have yet to implement hybrid measurement. Consequently, direct comparison of a ranking post-Hybrid implementation vs. pre-Hybrid implementation may not reflect the actual change in the site’s ranking or audience size over time.
About Answers Corporation
Answers Corporation (NASDAQ: ANSW) owns and operates Answers.com which includes the properties ReferenceAnswers and WikiAnswers. The award-winning reference site ReferenceAnswers includes content on millions of topics from over 250 licensed sources from leading publishers, including Houghton Mifflin Company, Barron's and Encyclopedia Britannica. ReferenceAnswers is also available for mobile devices at http://mobile.answers.com/. WikiAnswers is a community-generated Social Knowledge Q&A platform, leveraging wiki-based technologies. Through the contributions of WikiAnswers' large and growing community, answers are constantly improved and updated over time. WikiAnswers was ranked by comScore as the fastest growing domain of the top 200, in the U.S. in terms of unique monthly visitors in 2008. (answ-g)
For investment information, visit http://ir.answers.com.
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