Functionalab Launches Online Store
NEW YORK-(Business Wire)-September 15, 2009 - Functionalab, a new line of beauty and health supplements sold exclusively at Henri Bendel in New York City, is excited to announce the expansion of the brand and distribution with the launch of its online store. The company’s website - www.functionalab.com - highlights the entire Functionalab collection, all of which is now available for purchase online.
Functionalab consists of science-based beauty and health supplements, tonics, and health drops developed to offer a beauty / nutrition balance and promote optimal health and beauty from the inside-out. Functionalab seeks to improve beauty and general wellness by emphasizing overall health and enhancing beauty through proper nutrition. Functionalab features nearly 100 products, divided into six categories, which target specific health and beauty needs as part of an integrated wellness and beauty ritual. Products promote everything from energy to collagen production to metabolism support. As part of the online store’s launch, Functionalab is offering a limited time offer of free shipping for any purchase of $50 or more.
“We are extremely happy to be launching our online store, which will offer discerning consumers the ability to try and purchase the most comprehensive line of science-based health and beauty focused supplements in a unique shopping environment. Since our recent launch, customers from all over world have reached out to us to try and find our products. True to our mission of taking guesswork out of choosing supplements, our online store is featuring its first-of-its-kind, made-to-order “Personalized Nutrition Program” via an online questionnaire, as well as a unique portalto assist customers in selecting specific supplementcombinations that directly address their needs and objectives,” said Francis Maheu, Co-President and Founder of Functionalab.
The online store features a number of attractive functionalities to enrich users’ shopping experience, make the right purchasing, and benefit from a number of offers. For instance, through its portal, “Finding the Right Supplement,” the e-commerce site allows customers to select among five different primary and secondary health objectives or concerns, and, through professional online assistance, obtain the perfect à la carte combination of products based on the customers’ choices. Additionally, the “customer reviews” section allows customers to post comments about Functionalab products and read the feedback posted by others. Also, with the “Automatic Replenishment Program,” Functionalab is making it easy for its loyal customers to stay on their regimen and never run out while at the same time receiving a 10% discount on recurring purchases and, for a limited time and free shipping on all replenishment orders.
Functionalab encourages users to sign up for their monthly newsletter, which will feature nutrition tips, the latest updates on Functionalab’s newest product launches and special promotions and offers.
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