LifeScience Alley® Crossroad Series Fall Symposium to Explore Triggers behind Material Changes in Individual Health Behavior
MINNEAPOLIS-(Business Wire)-September 15, 2009 - LifeScience Alley® announced today that its fall Crossroad Series symposium, “Creating a Culture of Health: Helping People Stay Well”, will be held on Sept. 25, 2009 at Travelers in Saint Paul, Minn. The symposium will look at what drives people to make lasting behavioral changes and how these factors can be applied to preventive medicine in a consumer-driven context.
The symposium will begin with a keynote address by Arna Ionescu, Connected Health Domain lead at IDEO, a global innovation consulting firm based in Palo Alto, Calif. Her speech will illustrate how many of the products and processes IDEO develops for clients in the health care field are solutions derived from careful examination of other industries. Princeton and Stanford educated, she has spent much of her career focused on design for health care, specifically surgical instrumentation, consumer healthcare products, clinical software, pharmaceutical services, and national intervention campaigns.
Following the keynote presentation, an expert panel discussion will focus on what can be done to materially raise the level of national health and lower the cost burden in the areas of preventive health and the management of chronic illnesses. The panel, moderated by former UnitedHealth Group executive and current president of Georgiou Consulting, LLC, Archelle Georgiou, M.D., aims to shed light on real triggers that can help people to actualize a healthy lifestyle on their own and the barriers to compliance that may be faced.
Confirmed panelists include Philip Hagen, M.D., medical director of Mayo Clinic Health Solutions and nationally recognized expert in population health management; Julia Halberg, M.D., M.S., M.P.H., director of Global Health at General Mills and expert on preventive health and employee wellness; and James Meyer, chief operating officer of Muve Inc., a company formed in cooperation with Mayo Clinic to commercialize obesity prevention solutions. These panelists will be joined by Brigid Bonner, senior vice president of E-commerce, Schwan’s Home Service Division; Mindy Kurzer, Ph.D., director of Healthy Foods, Healthy Lives Institute at the University of Minnesota; and Brent Magid, chief executive officer of Frank N. Magid Associates, the world’s leading provider of research-based consulting services covering all aspects of communication.
As Arna Ionescu states, “Logic and statistics don’t compel a person to try something new and different. Our solutions tend to be systemic and holistic, touching emotions and building stories that people can internalize and relate to. We believe that our data-driven health care system is not likely to be the locus for behavior change. Everyday products and services have great potential to make a difference and push people towards healthier lifestyles.”
About the LifeScience Alley Crossroad Series
LifeScience Alley’s Crossroad Series is designed to bring together leaders from the multi-faceted life science and health care community in order to understand emerging trends and solve complex problems that benefit from a mixed, high-level group of innovators. For more information, visit www.lifesciencealley.org.
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