“Purpose-Based” Web Will Drive the Next Era of Web Applications, Says Dr. Phil Windley, Kynetx Founder, in Digital ID World Keynote Address
LAS VEGAS-(Business Wire)-September 15, 2009 - The rules of Web identity are evolving again. Dr. Phil Windley, Founder and CTO of Kynetx, Inc., outlined principles for the next era of Internet usage in his keynote address at the Digital ID World Conference in Las Vegas today.
Whereas the first phases of Internet use were about “going” and “getting,” the new functions are about “doing” and “knowing,” Windley maintains. He holds that the new Web metaphor is about “purpose” (for example, finding a book to read) and is no longer about destination. In this new arena, Windley describes a world where websites are intertwined in connections that aren’t defined by URLs, but by relationships that form along functional lines.
Windley described the rules for the “Purpose-Based” Web as follows:
- Purpose is more important than Location.
- Freedom is more important than Control.
- Context is more important than Content.
- Relationships are more important than Transactions.
- Loyalty is more important than “Time on site.”
- Individuals are more important than Demographic.
Windley noted that these principles provide a foundation for the new Web paradigm that will be examined in much more depth in the upcoming Kynetx Impact event.
Kynetx Impact Conference Event
Kynetx is the first infrastructure vendor whose mission is enablement of purpose-based networks. To that end, the company will host its first developer conference, the Kynetx Impact Conference event, November 16-18, 2009, in Provo, Utah. The cost is just $45 and registration is limited. This is a one-of-a-kind opportunity to interact in an intimate setting with the greatest minds in Web identity and context automation, including Doc Searls, Dr. Phil Windley and Craig Burton. Participants can hear this league of extraordinary visionaries elaborate firsthand on the principles that are defining this new era of web usage and its accompanying Internet applications. Registrants should register early for the limited space in this first annual developer conference event. For more information, please call 801-649-4601 or visit www.kynetx.com.
About Kynetx
Founded in 2007, Kynetx is a private company that has developed a proprietary rules-based development platform that is the first infrastructure to support the “purpose-based” Web metaphor that is driving the next era of software services and Internet applications.
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