Billboard and ViewLife Join Forces to Launch Billboard Korea
NEW YORK-(Business Wire)-September 15, 2009 - Billboard - the world’s most trusted music brand -today announced that it is expanding its global franchise into South Korea with ViewLife, Inc. - a top Korean media company with online and mobile businesses, portals, digital content services and music licenses. Billboard Korea will launch with a consumer Korean language music website and mobile music applications that provide fans with an innovative, entertaining and easily accessible way to consume Korean music and artist information.
In addition, Billboard and ViewLife will work with The Korea Entertainment Producer’s Association (KEPA) - a non-profit Korean association - to develop the first-ever Billboard Korea charts. KEPA will leverage the power of the Billboard brand to create charts that track popular music both for the Korean music industry and Korean music fans. The Billboard Korea Pop charts will follow the success of Korean pop artists as well as artists from around the world, and will serve as the foundation for the Billboard Korea website and mobile music applications.
“South Korea is a key music market, and we’re thrilled to be working with ViewLife and KEPA to bring new and exciting digital/mobile products as well as Billboard charts – the measure of success in music – to this country,” said Howard Appelbaum, Publisher of Billboard. “Billboard has successfully launched in major territories such as Japan, Turkey and Russia, and Billboard Korea is the perfect way to expand the brand’s ongoing international efforts.”
“Billboard is an international brand which has the most respectable credibility worldwide, said Jung Dae Ahn, Chairman of KEPA. “This will be the stepping stone to for us take Korean music to the world. KEPA will be able to provide its artist with a larger market and a greater vision in a more efficient and realistic method.”
About Billboard
Now in its 115th year, Billboard is the world's premier music brand consisting of business-to-business properties including Billboard Magazine, Billboard.biz and Billboard Events as well as a consumer platform – http://www.Billboard.com – the online destination of choice for millions of music fans. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. The brand is also extended through many strategic relationships with major companies including Reuters, SanDisk, Telemundo, Ticketmaster, Microsoft Zune, Napster, MTV, Google, Virgin Mobile, AT&T, ABC Radio, SonyBMG, Amazon, and sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These relationships leverage Billboard’s brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms for music consumers.
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