Sales of Patriotic Dog Toy from My Good Dog Generate Significant Donation to Provide Service Dogs to Veterans
NORTH BROOKFIELD, Mass.-(Business Wire)-September 15, 2009 - My Good Dog, designer and manufacturer of Vibram® Pet Products, has announced that the five months of sales of its Chewy Shoe dog toy, a red, white and blue Vibram® natural rubber shoe sole, have generated more than $36,000 in donations to “Dog Tags: Service dogs for those who’ve served us.” Dog Tags is a program that trains and provides service dogs to injured U.S. veterans returning from Iraq and Afghanistan. The Chewy Shoe was first launched in early May of 2009 in partnership with online dog product retailer FetchDog. Two dollars from every Chewy Shoe purchase are donated to the Dog Tags program. Service dogs provided through the Dog Tags program, started in 2006, are trained by inmates in New York City-area correctional institutions as part of the Puppies Behind Bars initiative.
“The proceeds from sales of the Chewy Shoe are helping us continue the important work of supporting our veterans,” said Gloria Gilbert Stoga, founder and president of Puppies Behind Bars. “I have learned a lot about dogs and even more about the human spirit through our program. The joy that comes from working with these dogs – both for the inmate trainers and the eventual companions – has been incredible to witness.”
The specially trained Golden and Labrador Retrievers can perform tasks such as opening and closing doors, assisting with grocery shopping and retrieving food from the refrigerator. For veterans with post-traumatic stress disorder (PTSD), the dogs are trained to remind their companions to take medications and to help them cope with anxiety as they proceed through their daily routines.
“It is a privilege to support the Dog Tags program to honor the sacrifices that our military veterans have made,” said Luke Pfeifle, vice president of sales for My Good Dog. “Every sale of our red, white and blue Chewy Shoe toy is a thank-you from us and from pet owners to our courageous men and women of the military. We look forward to continuing our support for Dog Tags and our veterans.”
The Chewy Shoe, made from the same molds used to make the soles of military boots, features all natural, non-toxic rubber and has a sturdy mountaineering rope lanyard for tugging and throwing fun. The Chewy Shoe has a suggested retail price of $16.00.
About My Good Dog, LLC
My Good Dog partners with forward-thinking companies to produce innovative products that make training and playing with pets a fun and enjoyable experience – for both the owner and the pet. These include Vibram® balls, sticks, discs and the Shooey Chewie sole, which are all molded in the USA. The rubber used is compliant with California’s stringent Safe Drinking Water and Toxic Enforcement Act of 1986 better known as California Prop 65. The company is based in North Brookfield, Mass. and sells its products nationally and internationally through a network of selected distributors and authorized dealers. It was founded in 2005 by Luke Pfeifle and Alan DiSoto, whose experience in the shoe industry enables them to incorporate high performance components and technology into pet products that are safety-certified with customer satisfaction guaranteed. In 2008, My Good Dog became a division of Quabaug Corporation with Luke Pfeifle named Vice President of Sales for the division. Quabaug Corporation is a manufacturer of Vibram soles and other high quality rubber products. For more information, visit http://www.mygooddog.com/ or call 207-221-2929.
Puppies Behind Bars was started in 1997 to raise guide dogs for the blind. Following the events of September 11, 2001, the program added training of explosive detection dogs for law enforcement. In 2006, the group started raising dogs to assist disabled and autistic children and disabled adults. Its program Dog Tags was also started in 2006. Puppies in the programs live in prison with their puppy trainers from the age of eight weeks to 18 months. Incarcerated trainers learn teamwork and empathy while living and working with the puppies until they are ready for the next phase of their training at other locations. For more information, visit http://www.puppiesbehindbars.com/.
Vibram is a registered trademark of Vibram S.p.A. of Italy. Vibram is the world leader in high performance rubber soles, targeted to the outdoor, work, recreation, fashion, repair and orthopedic markets. Visit http://www.vibram.us/ to learn more about Vibram soles and other products.
Documents and/or Photos available for this release:
A PDF of this story.
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 223330
 |
 |
 |
|
||
 |
|
 |
|
||
Search Our News Using Google Search
Can't find what you want? Try using Google:
