Chex® Party Mix Calls Taste Buds To Task
MINNEAPOLIS-(Business Wire)-September 15, 2009 - Now, the unsung heroes of flavor – taste buds – are given a voice. Along with best-selling cookbook author Katie Lee, Chex® cereal challenged creative cooks across the country to enter their signature recipe in the first-ever Chex Party Mix Recipe Contest. Recipes flooded in from across the country and a panel of food experts from the Betty Crocker Kitchens and Taste of Home narrowed the field to five finalists. Now, Chex is asking for America’s help to MAKE IT, TASTE IT and VOTE to determine the grand prize winner at www.ChexRecipeContest.com. Voting ends October 15, 2009.
“I grew up making Chex Party Mix with my family, and it’s inspiring to see the many variations from fans across the country,” said Lee. “With flavors ranging from rosemary to ranch, there is something for every one!”
Five Flavorful Finalists
After reviewing thousands of recipes, the five finalists were selected for their creativity, flavor and simple 15-minute prep time.
“The judges were blown away by the creative and delicious homemade Chex Party Mix recipes, and America will have a tough time choosing a favorite,” said Joe Driscoll, marketing manager for Chex cereal. The five finalists are (in alphabetical order):
• Buffalo Chex® Mix created by Monica F. of Knoxville, Tenn. The flavor of buffalo hot sauce stirred this Chex Mix recipe – perfect for game days at home or on the field.
• Chex® icago Party Mix created by Richard S. of Waterford, Conn. The combination of sweet caramel and salty popcorn is sure to appeal to snackers of all ages.
• Chex® Pumpkin Pie Crunch created by Stacy K. of Thatcher, Ariz. This holiday-flavored recipe is perfect for sitting by the fire with family.
• Deviled Chex® Mix created by Teresa C. of Valley Mills, Texas. The blend of chili powder, curry, cumin, paprika and coriander in this mix gives it an extra kick.
• Lemon Rosemary Chex® Mix created by Dawn H. of Lockport, Ill. This mix is inspired by the taste of the Mediterranean and provides a light, lemony crunch.
The grand prize winner will receive $5,000 cash, a $1,000 grocery gift card and an all-expenses-paid trip for two to the Betty Crocker® Kitchens for a holiday Mix & Mingle event with Lee. All five finalists have been awarded $500, a one-year supply of Chex cereal and a gift basket. To view the Official Contest Rules, visit www.ChexRecipeContest.com.
About Chex
The Original Chex Party Mix has been a tradition since 1955, when the wife of a Ralston Purina executive brought the treat to a holiday gathering. It has been a staple snack ever since. In addition to the five microwavable recipes, there are more than 70 unique Chex Party Mix recipes available on the Chex Web site at www.ChexPartyMix.com. Chex Party Mix can be made with all varieties of Chex cereal, including Rice Chex,® Corn Chex,® Wheat Chex,® Honey Nut Chex,® Chocolate Chex,® Cinnamon Chex,® Strawberry Chex® and MultiBran Chex.® Six Chex cereals are gluten-free. Look for the words “Gluten Free” on the package.
About General Mills
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minnesota, General Mills’ mission is to innovate to make people’s lives healthier, easier and richer around the world. Its global brand portfolio includes Cheerios, Chex and other Big G cereals, Betty Crocker, Pillsbury, Green Giant, Nature Valley, Yoplait, and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.
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