CafePress and VH1 Save The Music Debut Official 2009 Vh1 “Divas” T-Shirt
SAN MATEO, Calif.-(Business Wire)-September 15, 2009 - Divas everywhere can dazzle with a new limited edition Vh1 “Divas” concert T-shirt from CafePress, the biggest online destination for self-expression through user-designed products. On September 17 at 9/8c on Vh1, Grammy© award winner and celebrity diva Paula Abdul will host the Vh1 “Divas” LIVE concert with a star-studded list of “Divas”: Adele, Kelly Clarkson, Miley Cyrus, Jennifer Hudson, Leona Lewis and Jordin Sparks. For the first time ever, these leading ladies will perform together LIVE at the Brooklyn Academy of Music (BAM) Howard Gilman Opera House in Brooklyn, New York. To commemorate the evening of unforgettable performances, CafePress has partnered with the VH1 Save The Music Foundation to sell exclusive Vh1 “Divas” T-shirts at the concert and online at www.cafepress.com/Vh1Divas. The T-shirts for both men and women will retail for $32 with 30% of the proceeds benefiting the Foundation.
"Both CafePress and the VH1 Save The Music Foundation are committed to self-expression. We wanted to provide the public with an opportunity to aid our public school system and generate awareness about the organization’s admirable efforts," comments CafePress Vice President of Marketing Amy Maniatis. "The T-shirts benefiting the VH1 Save The Music Foundation boast a dramatic design sure to excite the diva in all of us."
The partnership between CafePress and the VH1 Save The Music Foundation demonstrates how non-profits and charitable organizations can make use of CafePress' unique business model to raise funds and generate visibility for their cause. Greenpeace, March of Dimes, Operation Gratitude, People for the Ethical Treatment of Animals (PETA) and Reading is Fundamental (RIF) also sell merchandise through CafePress.
VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education in America’s public schools and raising awareness about the importance of music as a part of each child’s complete education.
For more information on Vh1 “Divas” visit http://www.vh1savethemusic.com/divas. The VH1 Save The Music “Divas” t-shirt can be found at www.cafepress.com/Vh1Divas.
About CafePress:
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.
For more information visit CafePress at www.cafepress.com.
About VH1 Save The Music Foundation:
Now in its twelfth year, the Emmy and Peabody Award-winning VH1 Save The Music Foundation is a nonprofit organization dedicated to improving the quality of education in America’s public schools by restoring music education programs in cities across the U.S. and raising awareness of the importance of music education as a part of each child’s complete education. For additional information on the VH1 Save The Music Foundation, please visit www.vh1savethemusic.com.
VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic and VH1 Soul. Connect with VH1 at www.vh1.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6049647&lang=en
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