Comcast International Media Group Signs With Computer Applications Development for MediaRights™ Rights Management System
BURBANK, Calif.-(Business Wire)-September 15, 2009 - Comcast International Media Group (CIMG) has signed a deal with Computer Applications Development, Inc. (CAD), a leading developer of software solutions for media companies, providing the new rights management system MediaRights™ to the company’s sales and business operations teams.
“We feel incredibly honored to work with such a dynamic and successful company like Comcast International Media Group,” said CAD co-founder Roland Serebrakian. “We felt certain that with our new MediaRights™ it would enable CIMG to effectively navigate their vast content library, while successfully managing their sales process.”
MediaRights™ is a web-based, modular designed system that manages the entire sales process from beginning to end. It allows distributors, producers and licensors to create rights, run availabilities, generate and manage sales orders, set payment terms, define contract terms, service materials, generate catalogs and view accounting reports. CAD won this contract after a competitive RFP process, and has finalized phase one of implementation of the new system.
“Our international sales activity has expanded exponentially in recent years,” said CIMG’s Senior Vice President of Business Operations, Cheryl L. McDermott. “MediaRights’™ comprehensive and flexible system is the ideal solution for our needs, empowering our group to fully manage and track programming and international program licenses for the E! Entertainment Television, The Style Network, G4, Versus, and Golf Channel libraries in an efficient and cost-effective manner.”
Roll out of MediaRights’™ latest version, 10.0, is set for October 2009, prior to MIPCOM. MediaRights™ representatives will be in the i-Zone, G3.20A, Level 3.
About Computer Applications Development:
Computer Applications Development, Inc. (CAD) is a Burbank-based software company. Founded in 1989, CAD boasts over 20 years of experience and expertise in software development and media distribution. CAD’s International TeleVision Research (ITVR) research product is the entertainment industry’s standard tool for television research, tracking over 54 million telecasts worldwide, along with episodes and ad revenue. CAD’s MediaRights™ is a rights management system with unparalleled features to exploit content libraries. CAD provides exceptional cost-effective software solutions to the media industry. MIPCOM 2009 location: i-Zone, G3.20A, Level 3.
For more information, please visit www.cadusa.com.
About Comcast International Media Group:
Comcast International Media Group (CIMG) is a division of the leading US media conglomerate Comcast Corporation. Launched in 2007, CIMG manages the sale and distribution of Comcast Corporation’s programming assets outside the United States via traditional and new media platforms. With offices in Los Angeles, London and Hong Kong, CIMG oversees everything from programming syndication, channel distribution, and new media and DVD distribution to production, co-production and format sales. CIMG also manages International Media Distribution (formerly International Networks), the leading provider of in-language and multi-ethnic programming in the United States. CIMG represents Comcast’s core programming assets including E! Entertainment Television, The Style Network, G4, The Golf Channel and Versus. Currently, CIMG programming can be seen in over 160 countries, reaching over 600 million homes daily.
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