Online Retail Sales Demonstrate Strong Growth, Ebates.com Reports
SAN FRANCISCO-(Business Wire)-September 15, 2009 - Ebates, the pioneer and leader in online cash back shopping, today released its August 2009 online retail report, which showed that online sales through Ebates.com grew 57 percent in August 2009 versus the same period last year. Retail categories showing the most impressive growth in sales included department stores (+228%), baby & kids (+129%), books & magazines (+65%), apparel & shoes (+47%), and health & beauty (+42%).
Of the twelve retail categories covered by the report, only one category, home décor, showed a decline in overall sales (-34%).
The report demonstrates that while overall sales grew at an impressive rate, average order sizes shrank across some categories including business & office supplies (-14%), department stores (-24%), and computers & electronics (-7%), due to store discounting and smaller individual order sizes.
The report also shows that shoppers using Ebates.com were focused buyers who found and bought what they needed without excessive “shopping around”. This accounted for a 62 percent overall increase in conversion rates and helped Ebates.com shoppers earn approximately $1 million in cash back.
“The growth of savvy online shopping continues to counter the downward retail trend overall,” said Kevin Johnson, CEO of Ebates. “As these numbers demonstrate, shoppers continue to spend in places that deliver high value for their money. As more and more people, including wealthy Americans, realize the benefits of cash back and coupons, our shopping activity continues to far outpace spending offline.”
| Ebates.com Online Retail Sales Data August 2009 vs. August 2008 | ||||||||||||
| Categories | Sales | Average order size | Conversion rate | |||||||||
| Apparel & Shoes | 47% | 5% | 31% | |||||||||
| Baby & Kids | 129% | 14% | 124% | |||||||||
| Books & Magazines | 65% | 30% | -10% | |||||||||
| Business & Office | 5% | -14% | 42% | |||||||||
| Department Stores | 228% | -24% | 124% | |||||||||
| Computer & Electronics | 35% | -7% | 42% | |||||||||
| Games & Toys | 3% | 14% | 56% | |||||||||
| Health & Beauty | 42% | 0% | 24% | |||||||||
| Home Décor | -34% | -13% | 20% | |||||||||
| Jewelry | 34% | 32% | 9% | |||||||||
| Pets | 21% | 8% | 49% | |||||||||
| Sports & Recreation | 35% | 7% | 16% | |||||||||
| Grand Total | 57% | -18% | 62% | |||||||||
About Ebates
Over 1,000 online stores have joined the roster of retailers that offer cash back, special deals and coupons to members of Ebates.com. The free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make; paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free: no rebate forms to fill out and no points or miles to redeem, the site supports a strong community of savvy shoppers across the country and around the world.
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