Aisle411 Launches Three More Ace Hardware Stores
ST. LOUIS-(Business Wire)-September 15, 2009 - Aisle411, a new, first-to-market service that helps shoppers find products on store shelves faster and easier, moves into Illinois as it offers service in three more Ace Hardware stores, just one month after launching its first store at Ace in Des Peres, Missouri (a suburb of St. Louis) and just two weeks after moving into the grocery store retail segment at a Springfield, Missouri Price Cutter. The service launches today at the Ace Hardware in Town & Country, another suburb of St. Louis, and at the Ace Hardware stores in Highland and Centralia, Illinois within the next 60 days.
“Since our launches at Ace and Price Cutter, we have received positive feedback from customers and inquiries from other retailers interested in offering the service at their stores,” said Nathan Pettyjohn, Aisle411’s Chairman & CEO. “We are extremely pleased and grateful at the reception Aisle411 has received by the public and the retailing industry.”
Aisle411 is a voice recognition product location service, reached through any mobile phone, free, by calling 1-877-AISLE411 toll free. Shoppers who call will state their location and the store, ask for the item, then receive the location of the product via voice over the phone and by text within seconds. In addition, Aisle411 will offer coupons and other money-saving offers via text message that can be used immediately in the store where they are shopping.
“Consumers have told us that a service like Aisle411 would be helpful in just about any type of store,” Pettyjohn continued. “Our research tells us that hardware stores and big box retailers can benefit the most. These are stores where customers only go in once a week or even less frequently, so they are not as familiar with store layout and need more help finding products.”
The service is simple to use and can be used with any phone and any carrier. There is no software to download and the service is free to consumers, although standard phone charges from mobile service providers may apply.
ABOUT AISLE411
Aisle411 Inc. is a Mobile Marketing Technology company located in the Center for Emerging Technologies in St. Louis, MO. Aisle411’s innovative, patent pending service allows shoppers to find product locations in stores quickly by using just their mobile phones. By helping consumers help themselves and save time, Aisle411’s service creates a new disruptive technology channel for retailers and consumer product companies to gain a competitive advantage in the marketplace.
*Bryles Research surveyed shoppers across the nation for Aisle411 in December of 2008, all who currently own and use a mobile phone. In that survey, 88.8% of consumers said hardware stores would benefit most from the service, and 88.3% said they would find the service very useful at big box retailers.
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