Pfaltzgraff Selects eWayDirect’s Direct|Connect 4.0 Platform
SOUTHPORT, Conn.-(Business Wire)-September 15, 2009 - Pfaltzgraff has selected eWayDirect’s Direct|Connect 4.0 platform to handle all of the dinnerware company’s emessaging needs.
“This has been the easiest technology transition I’ve ever seen,” says Pfaltzgraff president of retail direct Jeff Berman. “Not only does eWayDirect’s new platform offer all the great features and functionality we were looking for, but moving to it took little time and little effort, thanks to the professional and helpful eWayDirect team.”
eWayDirect’s president and CEO Neil Rosen talks about the transition process to the Direct|Connect 4.0 platform. “Our outstanding account managers and technology team works with new customers every step of the way to get them up and running as quickly and painlessly as possible.”
Direct|Connect 4.0, launched in Q2 of this year, is “the only platform on the market that integrates email marketing, desktop delivery, website reengagement, and social media in a single solution,” acknowledges Berman. “Being able to easily implement these applications, and having a standardized reporting structure, helps us optimize every campaign to acquire new customers and drive more revenue.”
Pfaltzgraff experienced no downtime when switching to the eWayDirect platform. The transition to using all of the platform features was easy and seamless. This kind of transition is part of Direct|Connect 4.0 and available to all new eWayDirect clients. Videos describing the various tools and features are available at the eWayDirect website, and marketers are invited to sign up for a free demo of the platform.
About Pfaltzgraff:
An American tradition since 1811, Pfaltzgraff traces its roots to George "Falsgraff" founding a pottery in early 19th-century York, PA. Pfaltzgraff has a long-standing tradition of excellence in craftsmanship, quality and service. Today, like never before and like nowhere else, this tradition extends to the finest, widest variety of home products available in the best home brands. This commitment to being responsive to its customers, and to adapting its products and policies to their ever-changing needs, has enabled Pfaltzgraff to prosper for almost two centuries. Learn more about Pfaltzgraff at http://www.pfaltzgraff.com.
About eWayDirect:
eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing, both SEO and PPC search marketing, website reengagement, social networks, and desktop delivery, all on a single integrated platform. Its web-based Priority Email tool (desktop delivery) guarantees 100% inbox deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application is a powerful customer acquisition and CRM tool—and all of them are part of the platform, offered at no extra cost. Learn more about eWayDirect at http://www.ewaydirect.com.
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