Brazilian Flavors and Sedano’s Supermarkets to Host Taste of Brazil Promotion and IndyCar Championship Race Giveaway Contest
MIAMI-(Business Wire)-September 14, 2009 - The Brazilian Food and Beverage Association (ABBA) and Sedano’s announced the Brazilian Flavors food tasting and sampling event at Miami area stores. Starting September 26 through November 8, Sedano’s will host a Taste of Brazilian Flavors featuring exotic foods, drinks, snacks and tropical flavors from Brazil. Each tasting will include recipes and easy to serve dishes to make at home.
Sedano’s shoppers will also have the opportunity to enter a contest to win tickets to attend the IndyCar Championship Series Finale at Homestead Miami Speedway Complex held on October 10th.
“Our promotion with Sedano’s Supermarkets is a great opportunity for Brazilian food producers to showcase the exotic tastes and high quality of Brazilian foods and to reach Sedano’s shoppers who are accustomed to Latin cuisine,” said Raquel Salgado, President, Brazilian Food and Beverage Association.
“We choose The South Florida market for this promotion because it is one of the most multicultural in the world and the people here are very open to trying new foods and tastes. We are also proud to partner with Sedano’s as we introduce new products to the US market.”
For more details regarding individual store promotions dates and times, food to be sampled and contest information regarding the IndyCar tickets giveaway, please contact AJR & Partners at 305.665.5755 or at info@ajrpartners.com.
For up to the minute information, please follow us on Twitter at http://twitter.com/brazilianFood/
| Stores |
| The following are the participating Sedano’s stores. Please see stores for details and times. |
| STORE 24 - HOLLYWOOD |
| 2319 North 60th Ave., Hollywood FL 33021 |
| STORE 27 – PEMBROKE PINES |
| 10333 Pines Boulevard, Pembroke Pines FL 33025 |
| STORE 35 – NORTH LAUDERDALE |
| 7208 Southgate Blvd, North Lauderdale FL 33068 |
| STORE 07 - MIAMI |
| 4803 S.W. 8th Street, Miami FL 33134 |
| STORE 33 – MIAMI |
| 10780 NW 58 Street, Miami FL 33178 |
About ABBA
The Brazilian Association of Food and Beverage Exporters and Importers was created eight years ago with the mission of defending the interests of small- and medium-sized food and beverage companies. One of its main characteristics is to open up channels and develop business opportunities for its associate members, in order to expand and encourage international trade of their products.
With this goal in mind, it creates and implements commercial projects that are excelling due to the creation of opportunities for Brazilian companies abroad. It supplies companies with legal information and tools for exporting in potential consumer markets, giving them all the support needed to comply with the requirements of the external market. Similarly, A.B.B.A. also works on behalf of its food and beverage import partners, giving them all the necessary updates on the regulations in effect in Brazil, as well as legal and market support to enable them to obtain the performance expected from the products imported, which produces a positive impact on the Brazilian market.
About Sedno’s
Sedano's Supermarkets was founded in Hialeah, FL in 1962. The founder, Armando Guerra, was a thriving businessman in Cuba, and it was where he gained the necessary experience to establish himself in the U.S. In 1971, Guerra brought Manuel Herrán on board to help in the daily operations of his small business. From its humble beginnings, Sedano's now the No. 1 Hispanic retailer in the nation.
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