Direct Response Experts - R2C Group Launch “Customer Connect” - A New Performance-Based Customer Referral Solution
SAN FRANCISCO-(Business Wire)-September 11, 2009 - R2C Group, the largest independently-owned direct response advertising agency in the country, is launching “Customer Connect” – an online direct marketing tool that takes a new approach to the classic “refer-a-friend” model. Customer Connect is an innovative solution for organizations aiming to accelerate customer referrals within their own existing customer databases. R2C Group, known as one of the largest producers of branded DRTV in the country, is offering this new service on a low-risk, pay-per-performance basis – with clients paying only for new customers that are generated by the service.
“Digital influencers and online conversations are responsible for driving an increasingly huge percentage of sales, independent of your media and advertising investment,” explained R2C Group President, Chris Peterson. “It’s essential today to cultivate positive word-of-mouth from your customers - who have the potential to be your best ambassadors, and ultimately, to drive sales.” Peterson continued, “This new refer-a-friend capability empowers our clients to leverage the good will of their customers by essentially automating how customer referrals are generated.” The result is a very efficient channel that allows advocate customers to tell their friends, family and colleagues about a product or service – with all of the results being highly trackable and measurable.
With the Customer Connect service, R2C Group works with clients to develop a unique customer referral program, and then builds a custom strategy for promoting the program to their target audience. Once all of the pieces are in place, R2C Group implements and manages the program on a pay-per-performance basis, allowing maximum efficiencies for their clients. A nominal set-up fee applies for the initial creative development.
R2C Group has successfully beta-tested its newest direct response capability in recent months, proving a theory that new customers generated through existing customer referrals are generally of a higher quality – from a lifetime customer value standpoint – than those generated from traditional media. As a result, this new service opens up a new premium channel for customer acquisition – often in a matter of a few weeks.
“We are truly excited about the potential of Customer Connect and the technology behind it,” explained Peterson. “For many of our clients, qualifying new customers is half the battle. This new refer-a-friend service is the most efficient digital solution I’m aware of that satisfies this need.”
R2C Group, Inc., the largest independently-owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others. More information is available at www.r2cgroup.com.
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