VitalWear Launches Ad Campaign Based on Center for Disease Control Findings
SOUTH SAN FRANCISCO, Calif.-(Business Wire)-September 11, 2009 - VitalWear, Inc. (www.vitalwear.com), a leader in thermal compression medical devices announced that it is launching a Direct Mail and Web campaign in an effort to educate customers on a recent report from the Center for Disease Control (CDC), stating that among all diabetics, 52% suffer from arthritis.
The CDC report suggests that such co-morbidity inhibits patients from pursuing the physical activity and exercise needed to manage their condition. The campaign is targeted towards durable medical equipment providers (DME’s) and highlights the brand personality of the end user as a vital, active and engaged person. Visit www.vitalwear.com/cdcreport to download the report.
“In helping people relieve joint pain and inflammation, we hope they are better able to exercise and therefore, have better control of their diabetes and their overall health,” said Howard Edelman, VitalWear’s President and CEO. “The combined therapies of the VitalWrap System offer a safe and convenient solution in getting diabetics and arthritis sufferers up and moving again.”
By creating products especially tailored to the growing self-treatment markets in pain management, post-surgery rehab, and sports medicine, the patented technology enables both professionals and their patients to self-administer highly effective treatment, making VitalWear Systems the new standard of care for chronic pain management.
About VitalWear, Inc.—VitalWear is a durable medical equipment provider (DME) company for the VitalWrap line of thermal therapy products. The company was formed in response to market demands for better heating, cooling and compression options. The VitalWrap System is distributed throughout the continental United States. Inc. magazine ranked the company as one of the fastest-growing private companies in the U.S. Growing 1,285% from 2005 to 2008, VitalWear was ranked at number 138 on the 2009 list. For more information visit; http://www.vitalwear.com or call 1-800-553-4081.
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