Out In Style, Inc., Celebrates 15 Years of Seamless Growth and a Decade of Online Staying Power

BROOKLYN, N.Y.-(Business Wire)-September 10, 2009 - Out In Style, Inc. (OIS, http://www.outinstyle.com), an online outdoor products powerhouse with local, state and federal government contracts and a thriving manufacturing operation, today announces the celebration of its 15 year anniversary. From the urban adventurist to military personnel and everyone in between, OutInStyle.com delivers what its customers need and want out of their shopping experience and continues to innovate to create new products to keep them covered and safe in every outdoor setting.

As a thank you to its loyal customer base, throughout the month of September, OutInStyle.com is offering a very special Anniversary rebate of 20 percent off EVERY ITEM to celebrate 15 years of success. With standard markups already being the lowest in the industry, many items will end up below cost with these rebates.

Since the company was established in 1994, its main goals have been to provide top-notch customer service and high quality merchandise at the lowest possible prices. OIS has more than achieved these goals and the evidence can be seen in the exponential growth of its online portal over the last decade.

“When we first launched OutInStyle.com, online shopping was in its infancy and our entry into this new market was greeted with pessimism. Today, we are very proud of the evolution Out In Style has gone through since its inception 15 years ago and are happy to be able to say that our online portal has delivered on its brand promises,” said Abraham Perkowski, Out In Style’s president. “OIS is committed to providing secure and customer friendly shopping experiences for our retail customers, as well as ensuring our awarding-winning, mission critical products are available to the government agencies we service when they need them most.”

The U.S. government is one of OIS’s largest customers, particularly during disasters and especially now during Hurricane & H1N1 Flu Season. In August 2009, OutInStyle.com launched its “Disaster Relief Insurance Plan,” also known as the “CYA” Program which has already saved procurement officers tens of thousands of dollars. Through its CYA Program, government agencies can pre-purchase a set quantity of disaster-relief products, such OIS’s Shelter Pak(TM) and OIS stores them for free until there are needed. Other uniquely designed and patented products from OIS’s manufacturing arm include the POP up Bathroom, toilet/stool combo and the highly acclaimed 600 lb Military folding Cot.

The Company’s ability to survive and thrive even during the Internet bubble burst which caused the demise of the vast majority of independent online-based retail companies is due to our unwavering commitment to customer service. We look forward with excitement and enthusiasm to the next 15 years, added Perkowski.

OutInStyle.com carries more than 30,000 outdoor living, law enforcement and military products. To learn more about the company, visit http://www.outinstyle.com.

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