hawkeye’s 11 Little Truths of Social Media Make a Big Difference with Consumers
DALLAS-(Business Wire)-September 10, 2009 - Why do some brands have the key to engaging consumers through social media? What are the common elements they employ? How can marketers guarantee that their social networking campaigns will be successful and sustainable?
“When it comes to social networking, a lot can be done to help guide customer conversations and generate referrals for your brand,” says Megan Talbott, director of Insight & Strategy of hawkeye, the integrated marketing agency that uses insight and data intelligence to solve challenging situations for world-class marketers. “Based on our experience with and ongoing exploration of social media platforms, we’ve uncovered some best practices that marketers can use to successfully listen to and communicate with their core consumers in a way that helps build loyalty and trust in their brand.”
hawkeye has compiled its research into a free white paper, The Eleven Truths of Engaging Audiences Through Social Media. And, while some of these truths may appear to be self-evident, each one is supported by a brief case study that can help jumpstart new ideas.
To get your copy of The Eleven Truths of Engaging Audiences Through Social Media, go to www.hawkeyeww.com and click on “Insights.” To find out how your brand can successfully utilize the 11 truths to make a big difference with your customers, contact Megan Talbott at 214-659-5615 or mtalbott@hawkeyeww.com.
About hawkeye
hawkeye uses INSIGHT AND DATA intelligence to quickly solve challenging situations with uncommon solutions for world-class marketers through digital, B2B, direct, branding and sports and entertainment. For more information and great ideas to engage your customers, contact John Tedstrom at 970-376-0269 or jtedstrom@hawkeyeww.com, or Megan Talbott at 214-659-5615 or mtalbott@hawkeyeww.com.
Visit the hawkeye Insight and Strategy blog at http://hawkeyeww.typepad.com/soar/.
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