TOKYO GAME SHOW 2009 Detailed Information

CHIBA, Japan-(Business Wire)-September 10, 2009 - The Computer Entertainment Supplier's Association (CESA; Chairman: Yoichi Wada; Location: Minato-ku, Tokyo) and Nikkei Business Publications, Inc. (Nikkei BP; President & CEO: Yasuo Hirata; Location: Minato-ku, Tokyo) are pleased to announce further details of the TOKYO GAME SHOW 2009, which will be held over a four-day period between Thursday, September 24 and Sunday, September 27, 2009 at Makuhari Messe in Chiba City.

The Game Science Museum, which will exhibit game technologies, histories, and trends, will be set up this year in Halls 2, 4, and 8 (Kids' Area). Hall 2 will feature games related to sengoku samurai (feudal warlords), a theme that has recently been enjoying great popularity in Japan, as well as an exhibition of the armor and helmets of nine of the most popular Japanese warlords, with an analysis of this trend. Hall 4 will exhibit the structure of the latest game consoles in an easy-to-understand way, and introduce the latest technology being applied to gaming. The Kids' Area will show how game character graphics have evolved in a way easily understandable for children.

The TOKYO GAME SHOW 2009 will be using "green power" – just as it did last year – to contribute to the conservation of the global environment. All 280,000 kWh of the power consumed at the common areas of the show will be generated by a biomass power station. The CO₂ reduction impact of this green power will be approximately 119 tons, roughly equivalent to the amount absorbed in one year by a 40-year-old cultivated Japanese cedar forest of 14.1 hectares (calculated based on the CO₂ emission intensity of Tokyo Electric Power Company in 2007: 0.425kg – CO₂/kWh).


■	TOKYO GAME SHOW 2009 – Exhibition Outline
	Event Title:	TOKYO GAME SHOW 2009
	Organized by:	Computer Entertainment Supplier's Association (CESA)
	Co-organized by:	Nikkei Business Publications, Inc.
	Supported by:	Ministry of Economy, Trade and Industry
	Period:	September 24 (Thu)	Business Day	(10:00 – 17:00)
		September 25 (Fri)	Business Day	(10:00 – 17:00)
		September 26 (Sat)	Open to the public	(10:00 – 17:00)
		September 27 (Sun)	Open to the public	(10:00 – 17:00)
	Venue:	Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture)
	Admission:	Adults: ¥1,200 same-day ticket
		Children (elementary school age and younger): free-of-charge