Custom-Bilt Metals Moves Vail Shingles into Distribution
CHINO, Calif.-(Business Wire)-September 9, 2009 - Custom-Bilt Metals is launching their category-leading Vail Titan Select Steel & Vail Majestic Copper shingles into the national market place strictly through one-step distribution. Vail shingles are now being supplied to a growing number of independent wholesale building materials distributors and roofing supply houses nationwide, with more partnerships being added on a regular basis throughout the year.
“Vail is a very attractive residential offering with light commercial applications as well,” said Joe Chiovare, vice president of Custom-Bilt Metals. “What better way to penetrate the market than with established distributors who sell directly to installers and end users on a national level.”
“We are reaching out to partner with many distributors that share our vision of supplying superior products and services,” added Chiovare. “Despite our evolving business model for Vail distribution, we stand behind the same set of values that we’ve brought to the highly successful partnerships we’ve established with our customers since the ‘70s.”
This new sales model for Custom-Bilt Metals’ Vail shingle products falls under the direction of newly hired Mike McInnis, national sales distribution manager, who for the last eight years worked solely with roofing distributors in the Western United States.
When asked what this new direction means to the market, McInnis replied, “Vail is a highly sought-after residential steel roofing product. It looks like a traditional shingle but with all the benefits of energy efficient reflective paint, longevity due to the toughness of steel and the beauty of our stylish color palette. It’s a strong addition to any distributor’s product mix. When distributors first see the product their eyebrows raise, they smile and nod their heads. It’s the shingle product they’ve been looking for.”
Unique in the marketplace, Vail Titan Select metal shingles are an Energy Star-rated product, with most colors currently approved by the Cool Roof Rating Council (CRRC) as part of an overall ratings program from leading ‘cool’ coating company PPG. This new CRRC rating qualifies the majority of colors offered by Custom Bilt Metals for tax credits as well as enabling valuable points towards green building ratings such as LEED certification.
To learn more about Custom-Bilt Metals’ Vail line of metal and copper shingles and other energy-efficient products, visit Booth 419 at the upcoming METALCON show, or log onto www.custombiltmetals.com/products.
About Custom-Bilt Metals
Producing roofing products since 1974, Custom-Bilt Metals has the knowledge to deliver the best in energy-efficient, coated-metal roofing to public and private projects of any scale. Custom-Bilt Metals has consistently led metal roofing markets on delivering environmentally sustainable products through innovation. In 2002, in an exclusive partnership with BASF (now owned by PPG), Custom-Bilt was the first to introduce the ULTRA-Cool® coating system to their full product line of metal roofing.
For more information on Custom-Bilt Metals products, or to contact the nearest Custom-Bilt Metals sales representative, call 1-800-826-7813 or visit www.custombiltmetals.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6045432&lang=en
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