CREATETHE GROUP Powers Juicy Couture Social Shopping Community
NEW YORK-(Business Wire)-September 9, 2009 - CREATETHE GROUP, the digital commerce leader for elite global brands, today announced that Juicy Couture has implemented its CTS/SOCIAL platform, enhancing the brand experience on JuicyCouture.com. By utilizing CREATETHE GROUP’s social shopping platform, Juicy Couture fosters a unique online community, strengthening the brand’s relationship with consumers and generating measurable engagement results.
CTS/SOCIAL, part of CREATETHE GROUP’S digital commerce software platform, enables Juicy Couture to leverage unique Web 2.0 community features along with powerful e-commerce delivery to create a branded social shopping experience. Since implementing CTS/SOCIAL, Juicy Couture has experienced dramatic site results including 162 percent increase in conversion rates, 141 percent increase in page views per visit and a 150 percent increase in the average time spent on their site.
Juicy Couture’s site now directs shoppers to Club Couture, an exclusive online portal that contains social shopping elements including:
- Create a Look – Shoppers can mix and match outfits and accessories in a virtual dressing room and browse through “looks” created by other members
- Rate My Juicy – Shoppers are encouraged to upload photos of themselves in their favorite Juicy looks, sharing how they “do Juicy” with the rest of the community
“Juicy Couture understands that peer recommendations are far more powerful than brand marketing and, as such, have given their consumers a place to connect with the brand and interact with one another other by creating and sharing new looks. By fostering a sense of community, this online retail experience becomes more than just a transaction,” said James Gardner, founder and CEO of CREATETHE GROUP. “Social shopping creates an emotional connection to the brand and shoppers are more likely to stay on the site longer, make repeat visits and spread the word to their peers, which is evident in the early success of the Juicy community.”
“It’s important for Juicy Couture to have a central hub where our customers can interact with each other, as well as members of our Juicy team,” says Frances Pennington, VP of Global Marketing at Juicy Couture. “We’ve seen a significant increase in traffic and repeat visitors since implementing social shopping and believe that this community atmosphere has been integral in bringing the fun, Juicy shopping experience online.”
About CREATETHE GROUP:
CREATETHE GROUP is the digital commerce leader for elite global brands. The company delivers luxury experiences online through its unique combination of interactive agency services, a flexible e-commerce platform, and premier fulfillment and customer service solutions. Headquartered in New York City with offices in London and Milan, CREATETHE GROUP’s clients include Burberry, Bottega Veneta, Calvin Klein, David Yurman, Donna Karan, Dunhill, eLUXURY, Fendi, Juicy Couture, Louis Vuitton, Marc Jacobs, Movado, New York Times, Oscar de la Renta, Tom Ford, Stella McCartney and St John. For more information, please visit www.createthegroup.com or email info@createthegroup.com.
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