PMCA: Product Innovation for the Confectionery & Snack Market
BETHLEHEM, Pa.-(Business Wire)-September 9, 2009 - You, your team, your company has great ideas – how do you get them heard, make them work, get them right?
As the economy changes, employees must seek out innovative strategies for the development of new products and reinvent those already on the market. What are the cutting edge techniques used by today’s leaders in product development and product make-overs? How do companies harness the broad network of resources in their organization to help drive innovation in today’s challenging marketplace?
PMCA, a leader in educational development for the confectionery and snack industry, is offering an excellent opportunity to interact with some of the most respected product development and innovation specialists in the industry. Learn how to recognize, develop and implement creative opportunities from experts who have firsthand experience in developing some of today’s most successful products.
This course will include a review of the State of the Confectionery & Snack Market, Creating a Business Culture for Innovation, Intellectual Property Strategy, the Creative Process, Team Building, Marketing Elements (packaging, shelf life, consumer testing, advertising, promotion), After Launch Assessment, and Remaking a Brand.
Top industry speakers include leaders from Barry Callebaut, Cargill, The Hershey Company, Mars Snackfood, Sloan Trends and TMResource, LLC. Disney Institute will lead “Innovation in Action”, a special segment on inspiring creativity which will include a “behind the scenes tour.” Students will enjoy an unforgettable and entertaining experience on a journey most guests never get to see. Re-energize yourself and your product development team with new strategies, insights and tools.
The course will be held Tuesday, February 23 through Friday, February 26, 2010 in Orlando, Florida. The host hotel is the Boardwalk Inn where the association has secured a very special rate for course attendees which will be extended to include the weekend prior to, and following, the completion of the course. This unique opportunity is being offered to members and friends of PMCA at an exceptional rate. Course fees include lunch and breaks Tuesday through Friday, the Disney Innovation in Action and Back Stage Tour segment as well as a welcome reception in The Epcot Center Park during the Illuminations light show.
You can take the lead by going after the most crucial element to today’s business success – innovation!
For a course brochure and registration information visit: http://pmca.com/short_courses/schedule.asp or email info@pmca.com
About PMCA
PMCA is a non-profit international trade association in the confectionery industry whose goals are to provide open forums for the free exchange of technical information through its Annual Production Conference, to promote and direct basic and applied scientific research in the science of chocolate and confectionery through its Research Program at leading universities and to educate and train technical and manufacturing personnel worldwide through its Short Course Program. The organization was originally founded in 1907 as the Pennsylvania Manufacturing Confectioners’ Association.
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