Elvis Presley Affinity Rewards Credit Card to Be Available Fall ‘09
MEMPHIS, Tenn.-(Business Wire)-September 9, 2009 - There’s a new, convenient and rewarding way for Elvis fans to celebrate the King of Rock ‘N’ Roll while helping fund the work of The Elvis Presley Charitable Foundation (EPCF).
Elvis Presley Enterprises, Inc. and CardPartner, Inc. have joined forces to launch the Elvis Presley Visa affinity Platinum Rewards credit card. Consumers can choose from one of five great designs, one of which features a rare photo of Elvis at Graceland. The designs were chosen by a focus group of Elvis fans at a recent gathering during Elvis Week 2009.
A majority of the new card proceeds will benefit the Elvis Presley Charitable Foundation, which was formed by Graceland/Elvis Presley Enterprises, Inc. in 1984 to continue Elvis’ tradition of generosity and community service and to honor his memory. The Elvis Presley Charitable Foundation is a separate, purely philanthropic 501(c)3 charitable organization and supports endeavors like Presley Place, The Elvis Presley Endowed Scholarship Fund at The University of Memphis, Little Kids Rock, St. Jude Children’s Research Hospital, The Elvis Presley Memorial Trauma Center at The Med and others around the world. The EPCF has also quietly assisted numerous other charities through the years with a focus on arts, education and children’s programs.
“We receive numerous requests for an Elvis credit card and this allows us to offer this new product to Elvis fans while continuing Elvis’ charitable contributions,” said Carol Butler, Vice President of Worldwide Licensing for Elvis Presley Enterprises, Inc.
The Elvis Presley Visa Platinum® Rewards card offers qualified cardholders exceptional benefits including:
- No annual fee
- 0% APR on purchases and balance transfers for the first six months
- Earn points at hundreds of participating retailers
- Earn up to 15 bonus points per dollar at select merchants
- Redeem points for FREE airlines tickets, merchandise and more
- Purchase protection
- Zero liability protection for unauthorized purchases
- Emergency cash and card replacement
- 24-hour roadside assistance
To find out more about the Elvis Presley Visa Platinum® Rewards card or for an application go to: http://www.cardpartner.com/app/epe.
For more about Elvis, visit Elvis.com.
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.
About CardPartner
CardPartner, Inc. is an online company that specializes in helping U.S.-based membership organizations and charities create affinity credit card programs. CardPartner is a unit of Serverside Group, a technology provider to many of the world’s leading banks. Visa cards offered through CardPartner are issued by UMB Bank, n.a., headquartered in Kansas City, MO. UMB Bank approves credit decisions, grants credit, and manages the administration and cardholder service for card programs by CardPartner.
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