Coors Light Unveils Inaugural Press Conference Hall of Fame to Kick off ’09 Season
CHICAGO-(Business Wire)-September 8, 2009 - Coors Light, “The World’s Most Refreshing Beer,” today unveiled the 2009 Coors Light Press Conference Hall of Fame and the coaches being honored in Canton, Ohio, at the Pro Football Hall of Fame. Former NFL coach Herm Edwards, known for his legendary “You play to win the game…" rant, was on-site for the ceremony to reveal the ice-carved busts on behalf of the honored recipients of 2009.
“Over the past four years, the Coors Light ‘Coaches’ commercials have gained iconic status with NFL fans,” said Rick Gomez, vice president of marketing for Coors Light. “We are pleased to be able to honor some of our most memorable coaches and their famous rants by honoring them as part of our inaugural Press Conference Hall of Fame.”
“The Pro Football Hall of Fame is excited to be a part of honoring the famed Coors Light press conference commercials,” said Dave Motts, the Pro Football Hall of Fame's vice president of marketing/operations. “The Hall of Fame is a place where NFL fans from all over come to experience the rich history of the league. Hosting this event gives us the opportunity to bring even more passion and excitement to fans and kick off another thrilling season.”
The 2009 Coors Light Press Conference Hall of Fame includes former NFL coaches Edwards, Brian Billick, Romeo Crennel, Mike Ditka, Dennis Green and Jim Mora. The coaches were selected based on the notoriety of their rants and popularity of their Coors Light commercials with fans.
To kick off the brand’s Silver Ticket promotions, Edwards also gave away a Coors Light Football Package to the Kickoff game between the Pittsburgh Steelers and Tennessee Titans on Thursday, September 10. Now in its fourth year, the Coors Light Silver Ticket promotion gives fans the chance to win tickets to the NFL regular season game of their choice all season long. Entry codes are in specially marked packages at participating retailers through October 31, 2009. Fans can visit www.CoorsLight.com for complete official rules and to download team schedules.
Coors Light NFL Kickoff activities will continue in Pittsburgh September 8-10 at Point State Park, the site of NFL Opening Kickoff 2009, where fans have the chance to star in their own press conference commercial at the Coors Light Cold Zone.
About Pro Football Hall of Fame
The Mission of THE PRO FOOTBALL HALL OF FAME is to honor individuals who have made outstanding contributions to professional football; to preserve professional football’s historic documents and artifacts; to educate the public regarding the origin, development and growth of professional football as an important part of American culture; to promote the positive values of the sport.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
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