MWV Provides Simple and Flexible Pharmaceutical Packaging Solutions to the European Market with Med-Easy
RICHMOND, Va.-(Business Wire)-September 8, 2009 - MeadWestvaco Corp. (NYSE:MWV) today announced the launch of Med-Easy®, the company’s latest innovation in medication packaging that is convenient, discrete and easy to use. Med-Easy is scheduled to launch this September in Europe and will be available for Rx and OTC applications globally.
Med-Easy joins MWV Healthcare’s line of successful pharmaceutical packaging products designed to improve the consumer experience and maximize supply chain efficiencies. The new package design was based on in-depth interviews with consumers in London, Paris and Munich in early 2009.
“Our research showed that consumers often take medication when they are on the go. It's common for them to put a couple pills in a pocket or purse for the day,” said Dr. David Spackman, director, MWV Healthcare. At the same time, consumers don't want it to be obvious to others when they take medication in public, so we developed a packaging solution that is easy to open, discrete and small enough to carry around, without having to leave the medication information and dosing instructions behind.”
Med-Easy provides key patient benefits, including:
- Portability: Slim and rectangular, Med-Easy fits in a pocket. It is convenient for consumers who need to carry their medication with them.
- Easy to use: Med-Easy is designed for simple one-handed operation. The blister pack slides in and out for dispensing or can be completely removed if desired.
- Discrete: The small book-like design makes Med-Easy attractive for those carrying medication with them. It also has a flap for instructional leaflets to be stored with the package so consumers have important information about the medication at all times.
Med-Easy’s exceptional features benefit not only the patients but also the brand owners and retailers. Med-Easy’s unique design provides maximum billboard space for additional branding while improving supply chain efficiencies and time saving for retailers.
About MWV
MeadWestvaco Corporation (NYSE:MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, beauty and personal care, food, beverage, media and entertainment, home and garden, tobacco, and commercial print industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 21,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the sixth consecutive year. For more information, please visit www.mwv.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6043581&lang=en
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