New EPIRB Model Launch Sparks Largest Ever Single EPIRB Order for Digital Angel’s McMurdo Unit
SO. ST. PAUL, Minn.-(Business Wire)-September 8, 2009 - Digital Angel (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its McMurdo unit has received an order worth £824,000 (approximately $1.35 million at current exchange rates) from its Australian distributor AMI Sales, for the supply of a new 406 MHz EPIRB (Emergency Position Indicating Radio Beacon), the SMARTFIND™ A5. This represents the largest order that McMurdo has ever received for EPIRBs. The order coincides with the launch of the new SMARTFIND A5 in Australia by AMI.
The A5 SMARTFIND EPIRB has been developed for both the Australian and New Zealand marine markets where national marine rules concerning the carriage of EPIRBs apply. In Australia all vessels – from kayaks to superyachts – must carry a 406 MHz EPIRB when heading more than two miles offshore. The approved A5 SMARTFIND EPIRB is an entry-level product with a price tag to match, which makes it more accessible to a wider range of boat owners.
“We are delighted with this initial order for the new SMARTFIND A5,” said Joseph J. Grillo, Chief Executive Officer of Digital Angel. “There is substantial demand for this low-cost model in Australia due to the switching off, by the international authorities, of the older and less reliable 121.5 MHz emergency system in February of this year. McMurdo is working closely with AMI, our distributor and approved shore-based maintenance service center for Australia and the Pacific Rim market, to keep pace with demand in this region.”
The SMARTFIND A5 is of rugged construction and boasts an extra-long battery life of seven years. The SMARTFIND A5 is subscription-free, and costs just A$585 (approximately US$500) including tax. The product will be available from early September 2009.
About McMurdo
A division of Digital Angel’s Signature Industries subsidiary, based in the United Kingdom, McMurdo is a world-leading producer of Emergency Position Indicating Radio Beacons (EPIRBs), Personal Locator Beacons (PLBs), Search and Rescue Transponders (SARTs), and VHF Radios and NAVTEX for the maritime and leisure markets, including shipping, yachting, aviation and outdoor adventure pursuits. Products are manufactured using state-of-the art technology, and in partnership with the world’s major safety regulatory organizations. For further information please visit www.mcmurdo.co.uk.
About Digital Angel
Digital Angel (www.digitalangel.com) is an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification using its patented, FDA-approved implantable microchip; livestock identification and tracking using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for use on aircraft, ships and boats, and by adventure enthusiasts.
This press release contains certain “forward-looking” statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the continued success of the Company’s products and their impact on the Company’s financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on March 31, 2009, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.
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