Groupon Launches in Austin
AUSTIN, Texas-(Business Wire)-September 8, 2009 - Groupon (http://www.groupon.com) — a shopping website that offers a daily deal on the best local goods, services, and cultural events — launched in Austin on September 8, 2009.
“As a thriving college town with one of the best music scenes in the country, Austin is a natural fit for Groupon,” said Groupon founder Andrew Mason. “There are hundreds of thousands of young students and professionals looking for things to do, eat, see, and buy, and there are a ton of local businesses looking for a fresh way to get their attention.”
Using the principles of collective buying, Groupon negotiates unprecedented deals with top businesses. Groupon subscribers receive free daily emails alerting them to the deal. These deals are only activated if a minimum number of people agree to buy, encouraging subscribers to share the deal with family and friends via social media tools such as Facebook and Twitter. By guaranteeing a large number of new customers, Groupon creates a win-win for local merchants. So far, this innovative approach to e-commerce has generated millions in revenue for local businesses while saving its 600,000 subscribers more than $16 million.
“Groupon brings buyers and sellers together in a fun and collaborative way,” said Mason. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”
During its first week in Austin, Groupon’s featured businesses will include several local restaurants, the Austin Zoo, a popular bakery, and a salon. Austin is Groupon’s sixteenth city.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see, and buy in major cities across America, with plans to be in at least 25 cities by the end of 2009. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. Groupon is a project of The Point (http://www.thepoint.com), an online community launched in 2007 for organizing group action. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.
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