Norton Healthcare Selects MEDSEEK to Rebuild Its Consumer Website as the Foundation of Its eHealth ecoSystem
BIRMINGHAM, Ala.-(Business Wire)-September 2, 2009 - MEDSEEK, the leading provider of healthcare enterprise portal solutions, announced today that Norton Healthcare, the largest not-for-profit health system in Kentucky and one of the top 100 integrated health care delivery systems in the country, has partnered with MEDSEEK to accelerate its eHealth ecoSystem strategy. The system’s eHealth ecoSystem initiative will begin with the implementation of MEDSEEK’s industry-leading, healthcare-specific content management system, SiteMaker E™. Natalie Cashon, eBusiness Manager at Norton Healthcare, underscored the urgency in deploying MEDSEEK’s system as “a critical communication tool for Norton, and the core of what will become its eHealth ecoSystem.”
To more immediately and efficiently meet the increasing demands of today’s healthcare consumers, Norton will leverage SiteMaker E™ to manage their public-facing Web site. Integration of a robust customer relationship management solution that interactively and incrementally controls the content displayed on their Web site will further optimize the consumer experience by delivering real-time, personalized communications.
According to Cashon, “In order to create an engaging site, we needed an intuitive, flexible and robust content management system that would allow us to design and customize the consumer experience and quickly and efficiently make changes or updates at a moment’s notice. The re-launch of the consumer site will lay the groundwork for future growth, as we continue to make the site more interactive and “sticky.”
Long-term, Norton sees tremendous value in expanding the capabilities of their ecoSystem to increasingly engage patients and their families and simultaneously reduce administrative effort. Their desire to further enhance the patient experience is one of the core reasons why the organization selected MEDSEEK. The eHealth ecoSystem offered by MEDSEEK is an environment in which all healthcare constituents, including patients, caregivers, physicians, clinicians, employees and payers co-exist in a virtual community and interact with Web-based technologies and data.
Cashon continued, “MEDSEEK’s technology, expertise and strategic partnerships went far above the competition. Its channel management system, integration with our contact center marketing tools and integration with existing technology investments, will allow us to gain further efficiencies in our operations.”
Peter Kuhn, CEO of MEDSEEK, stated, “We are excited to partner with Norton Healthcare on its strategic Web initiatives. By bringing consumers into an eHealth ecoSystem, Norton engages consumers in the care delivery system and at the same time, further extends the strength and reputation of its brand as a healthcare leader in the communities it serves.”
About Norton Healthcare
For more than a century Norton Healthcare’s faith heritage has guided its mission to provide quality health care to all those served. Today, Norton Healthcare is the Louisville area’s leading hospital and health care system (45 percent market share) and second largest private employer. The not-for-profit system – the largest in Kentucky and rated one of the top 100 integrated health care delivery systems in the country – includes five large hospitals in Louisville, 11 Norton Immediate Care Centers, 9,500 employees, more than 300 employed medical providers at some 50 locations, and nearly 2,000 total physicians on its medical staff. Norton Healthcare serves the Greater Louisville metro area, including Southern Indiana and patients throughout Kentucky. For more information, visit www.nortonhealthcare.com.
About MEDSEEK
Since 1996, MEDSEEK has focused exclusively on eHealth and creating a better experience for constituents across the healthcare enterprise, including consumers, patients, family members, physicians, employees and payers. The eHealth ecoSystem optimizes the healthcare experience for constituents by leveraging an organization’s existing IT investments and infrastructure to facilitate secure, timely information access and exchange. From our leading content management system used by more than 650 hospitals to innovative patient portals and our award-winning clinical portal, the eHealth ecoSystem’s browser-based technology removes traditional integration and communication barriers, creating a “virtual front door” for the hospital. For more information, visit www.medseek.com or call 888.MEDSEEK.
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