Black Forest Décor Adds eWayDirect’s Direct|Connect 4.0 Platform’s Website Reengagement to its eMarketing Strategy
SOUTHPORT, Conn.-(Business Wire)-September 2, 2009 - Home furnishings company Black Forest Décor—an Internet Retailer Top 500 company—has enhanced its ongoing use of eWayDirect’s Direct|Connect 4.0 platform to add website reengagement for its customers.
“This tool gives us the ability to reach out to our customers, show them that we’re paying attention, and reengage them in the least intrusive way possible,” says Jason Duprus, president of Black Forest Décor. “It helps enhance the experience for subscribers who visit our website and brings the Black Forest brand closer to our customers.”
“Website reengagement is a powerful tool,” agrees Neil Rosen, president and CEO of eWayDirect. “Marketers send targeted email campaigns to subscribers shortly after they leave the site, based on specific pages the subscriber visited, and the results have been impressive. Providing site visitors with additional content and offers based on pages they visit changes the overall paradigm of a website from a destination to an interactive resource”
Typical website reengagement campaigns generate open rates greater than 50 percent, click-through rates greater than 35 percent, and sales per email six to 10 times higher than those generated by standard emails programs.
The website reengagement tool allows a company to interact with its customers in a number of ways. Subscribers visiting the site can automatically receive email messages thanking them for visiting the website, providing additional content about items found on the pages they visited, and reminding them of current promotions. Customer can even get a special message if they abandon the shopping cart before completing a purchase. Finally, marketers may create specialized messages for any particular page or pages on the site that a customer visits, with a specialized message for that page or product, explaining the product benefits in greater detail.
Direct|Connect 4.0, launched in Q2 of this year, is the only platform on the market that integrates email marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers online.
About Black Forest Décor:
Internet Retailer Top 500 company Black Forest Decor is a mail order catalog and internet business specializing in home decor and lighting products for homes, cabins and lodges. Black Forest Decor's warehouse and in-house call center are located in Enid Oklahoma and the company's marketing and corporate offices are located in Jenks Oklahoma. Black Forest Decor's merchandise has been featured in several television shows including The Today Show, Trading Spaces, Extreme Makeover: Home Edition and Designing for the Sexes. Several magazines have featured our products in their editorials including Inside TV Guide, Country Living, Cabin Life, Log Home Living, Log Home Design Ideas and Log Homes Illustrated. Our products have also be used in several corporate promotional events including Nike, GAP and Old Navy. The company’s mission is to offer a vast selection of quality home decor, furniture and light fixture products at affordable prices, while providing superior customer service.
About eWayDirect:
eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing, both SEO and PPC search marketing, website reengagement, social networks, and desktop delivery, all on a single integrated platform. Its web-based Priority Email tool (desktop delivery) guarantees 100% inbox deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application is a powerful customer acquisition tool—and all of them are part of the platform, offered at no extra cost. Learn more about eWayDirect at http://www.ewaydirect.com.
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