MyShape.com to Make Size…History
GLENDALE, Calif.-(Business Wire)-September 1, 2009 - MyShape, Inc.® (www.myshape.com), the Personal Shop™ for women on the web, announces a breakthrough in online shopping with Sizeless Dressing™.
Women’s sizes vary so dramatically that a woman might wear a size 8 in one designer but a 12 in another. Many hate clothes shopping with the dreaded try-on or being reduced to an arbitrary number (or numbers!) MyShape offers to take the guesswork out of online shopping with an easy dressing room free alternative. Today MyShape members have the option of banishing size from their Personal Shops altogether while being assured that everything chosen for them will fit and flatter™. Welcome to the GO SIZELESS revolution!
At myshape.com a woman enters a few key measurements with the aid of a friendly animated guide, and a new expert system automatically predicts the rest of her body measurements. She adds her taste and fit preferences and — voila! — her Personal Shop is instantly stocked with clothes that not only flatter her shape but also reflect her style. She only sees the best selections for her from the vast collection of apparel from more than 200 designers — regardless of size. Women are constantly surprised to see just how many “sizes” fit.
The correlation between a size and its corresponding measurement varies among designers. Why? In 1983 the 25-year-old sizing standard created by the National Bureau of Standards was withdrawn because it no longer reflected the average consumer. From then on designers arbitrarily manipulated size to appeal to customers smitten by the idea of instantly dropping a size or two. Hello, vanity sizing.
Braving the jammed malls or trying to decipher online size charts isn’t cutting it anymore. Since women instinctively understand this size game, they’ve tended to gravitate to designers whose clothes they depend on for a good fit. But then styles change and women are forced to, once again, search for that elusive perfect fit. Thanks to myshape.com, women are now liberated from size tyranny.
About MyShape
MyShape is the new Personal Shop for women on the web. An innovative women’s fashion retail site, MyShape provides each member with her own free Personal Shop filled with clothing that matches her measurements, body shape and fashion and fit preferences. The Personal Shop and the ShapeMatch® system are protected by issued and pending international patents. MyShape is reaching millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. For more information go to http://www.myshape.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6040040&lang=en
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