Breakstone Homes to Rebrand as Accolade
MIAMI-(Business Wire)-August 31, 2009 - Breakstone Homes (BHI), one of South Florida’s leading builders and designers of custom luxury homes, has announced its plan to rebrand the company using its new name, Accolade. “The only thing that is changing is our name,” said Ed Kopetman, CFO of Accolade. “Our core team of architects, general contractors, engineers, and consultants that earned Breakstone Homes its accolades over the past 10 years will stay the same.” The decision to rebrand was made in an effort to market and expand the company’s many capabilities. “We not only build custom luxury homes,” said Kopetman, “we provide architecture, consulting, development, remodeling, construction and other professional services that we want the public to know about.” The new name, Accolade, was chosen to reference the numerous awards and honors received by the core executive team for their professional services and talents over the years as well as its architectural definition of an exterior design element.
“This rebranding reflects the company's reputation for innovation, quality, and focus on client satisfaction and speaks to the future,” said Kopetman. "We want to assure our clients that this rebranding is an exciting, progressive step. Accolade will continue providing unparalleled client service, and the stunning homes and finishes for which this company has always been identified."
Accolade’s executive team, has earned an enviable reputation for its luxurious single family homes and exceptional luxury residential communities. Their work, attention to detail, and experience has earned them various “accolades” in the industry including “Aurora Merit Awards”, “Fame Awards”, “Palm Awards” and numerous BASF “Best Awards” and has allowed them to develop a successful operation that has surpassed the $500 million mark in sales of luxury homes, residential communities, general real estate and condominium units sold. The company plans to phase into the new name in stages and complete the transition of the rebranding by December 31, 2009.
About: Accolade is a leading builder and designer of large scale custom luxury homes and developer of affordable housing units throughout South Florida. Accolade, headquartered in Hollywood, Florida, is synonymous with exquisite and personalized architectural design, executed with unsurpassed craftsmanship from its highly trained construction and service professionals who also provide an affordable solution to meet today’s housing needs. Accolade’s core management team, a group of award winning professionals with years of experience both in the local and in international markets, have helped the company surpass the $500 million mark in sales for luxury homes, residential communities, general real estate and condominium units sold. For more information please visit www.AccoladeCompanies.com.
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