Talbots Unveils New Web Platform with Advanced Features to Enhance Online Shopping Experience
HINGHAM, Mass.-(Business Wire)-August 27, 2009 - The Talbots, Inc. (NYSE:TLB) today unveiled the re-launch of its website with new functionality, features and personalization that align its online shopping experience with its in-store product offerings and renowned catalog customer service.
With a sophisticated look and easy navigation, the updated site is designed to improve the online shopping experience, with features including “shop by outfit.” The site also includes new sections such as “Pearls of Wisdom,” which offers expert fashion advice on the latest styles and Talbots collections, and “Style Advisor,” Talbots personal shopping service to help find a specific outfit, the perfect gift or accessories. The site also offers customers the opportunity to create a personalized area to store preferences and a wish list, and a “Special Sale Section,” providing weekly online specials, savings and events taking place in Talbots stores.
“Our new website is designed to provide functionality that informs, inspires and helps our customer shop,” said Lori Wagner, Chief Marketing Officer of Talbots. “Talbots has always prided itself on exceptional customer service, and we felt it was necessary to extend that service online. The platform further allows us to deliver targeted promotions and recommendations on timely, relevant products to our customers.”
Talbots Debuts New Pant Fit Initiative
Talbots also announced that it has launched a new pant fit initiative that debuts today in stores nationwide, online and in its September catalog. Re-invented, re-interpreted and re-inspired by pants-loving classic style icons Katharine Hepburn and Grace Kelly, Talbots has designed three new styles of pants to complement women’s different shapes and sizes. The styles are defined primarily by where the pant sits on the waist, and include: The Heritage Fit (sits comfortably at the waist), The Signature Fit (sits slightly below the waist), and The Classic Side Zip Fit (sits comfortably at the waist with a clean, flat front). A combination of further design details ensures the fit is more comfortable and infinitely more flattering. Talbots website features an in-depth online video with renowned stylist Mary Alice Stephenson, to educate customers on the different fits, http://www.talbots.com/online/pearlsofwisdom/video.jsp.
Beginning today through October 31st, customers who try on a pair of pants at any of Talbots 580+ stores with an in-store fit expert will receive a $5 savings card toward any merchandise purchase. Talbots is also introducing new labels and hangtags for the pants to educate customers on the difference between the new fits.
Talbots updated website is powered by ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform neutral optimization services.
The Talbots, Inc. is a leading specialty retailer and direct marketer of women’s apparel, shoes and accessories. At the end of first quarter 2009, the Company operated 586 Talbots brand stores in 47 states, the District of Columbia, and Canada. Talbots brand on-line shopping site is located at www.talbots.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6037991&lang=en
 |
 |
 |
|
||
 |
|
 |
|
||
Search Our News Using Google Search
Can't find what you want? Try using Google:
